Gillard, Julia (original) (raw)

The International Encyclopedia of Gender, Media, and Communication, 2020

Abstract

Julia Gillard rose to the prime ministerial role in 2010 by challenging then‐sitting Prime Minister Kevin Rudd. As a result of the way that she ascended to the position, she experienced widespread media criticism that was unprecedented in its gendered and sexist tone. Such gendered and often negative coverage continued through the remainder of her term. Considering her relatively short three‐year tenure, there is ample literature written about Gillard's time as Australia's first woman prime minister, focusing in particular on the amount of sexism and vilification she endured from her opponents, the media, and the public. Key themes in this literature include the reportage of her prime ministerial ascension, the 2010 Federal Election, and her famous “Misogyny Speech.”

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