Swiping Right: An Investigation Of Online Dating Application Motivations And Behavior (original) (raw)
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The advancement of internet and digital media has brought new dynamics in the micro level of communication: interpersonal communication. Digital apps and social media platforms became integral parts in human's interaction pattern and fulfillment of needs, including the activity of looking for new friends and dating partners. Nowadays, online dating apps is one of youth's choices to build relationship. However, in Indonesia, the usage practice of online dating apps brings up certain problem surrounding the socio-cultural condition, in which the common view of the society in regards to morality and religion has clashed with modern influence brought by cultural transnationalism and globalization. At this level, the concept of self-disclosure and intimacy is significant in determining the interpersonal communication takes place in online dating platform. Thus, this research aims to analyze the interpersonal relationship built by online dating apps' users. The study area of this research covers the interpersonal communication studies, particularly in the relation between media psychology and the forming of digital culture among youth users. Data and research method used is virtual ethnography as the main method, with new ethnography as supporting method, in order to gain depth personal experience of online dating apps user. Expected findings of this research include why certain self-disclosure practice and meaning of intimacy developed by youth amidst the socio-cultural condition in Indonesia, in the usage practice of online dating apps. The significance of this research lies in the effort to approach media and communication issue in this digital era from the perspective of interpersonal human communication culturally and critically, notably the issue of online dating, self, and intimacy.
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Online dating apps have changed the way people build interpersonal communication, particularly in the way they present and disclose themselves online in order to search for a relationship. The characteristic of online dating apps has urged users to build a rather liquid relationship; hence the transformation of intimacy and user's view of romance, sex, and relationship. In the frame of computer-mediated communication and social informatics, socio-cultural context plays a significant role in shaping the self-presentation and self-disclosure performed by people, in the relation to the dating culture in Indonesia. In the case of Indonesia, this phenomenon is considered unique since the socio-cultural context is rather seeing the 'liquidity' in modern romance as banality and condemning the practice as immoral. This research aims to analyze the Indonesian socio-cultural context in shaping people's self-presentation and self-disclosure in interpersonal communication through online dating apps, particularly Tinder. This research is conducted by a new ethnography method, involving 20 informants who are Indonesian youth active users of online dating apps. The key findings in this research include the contestation between self-agency and self-commodification in the practice of using online dating apps, as well as the shaping of contemporary dating culture among Indonesian youth. Apparently, the contemporary dating culture in Indonesia, also constructed heavily by online dating apps, allows ones to gain sexual revolution in the process of commodifying themselves.
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