Analyzing the Dynamic Behaviour towards Electronic Goods: The Consumer and Sellers Perspective (original) (raw)

In this competitive electronic era, to understand the unknown mindset of consumer is a challenging task for electronic product manufacturers. The aim of this research is to study the consumer buying behavior towards the electronic goods, the factors that influences a buyers decisions and realize the seller's perception towards the sale of electronic goods. This paper outlines the consumer behavior while buying an electronic product of television. It deliberates on the effects of promotional strategies adopted by of electronic manufacturers and product dealers on consumers. The study helps us to understand the important factors a consumer considers before buying the product and provides an interesting insights about the consumers towards the purchase of television. Furthermore the research gives us some interesting particulars about the dealers, customers handling and their perspective for television brands and products. The analysis of the research highlights the consumer and dealers elements and raises highlights various aspects of consumer behavior and promotional strategies of companies. The outcome of the paper is helpful to marketing professionals, manufacturers and dealers.