Analyzing the Dynamic Behaviour towards Electronic Goods: The Consumer and Sellers Perspective (original) (raw)
Related papers
Marketing scenario changes its face from time to time. Companies try to increase their sales through advertisements, particularly, television advertisements. The theme, message and language used in advertisements are giving new blood to the traditional way of taking buying decisions. Through such advertisements, companies try to position the brand in the minds of the target audience through which they wish to build their brand image. Television advertisement together presents a lethal combination and has become an integral part of modern society. The present study focuses on identifying the influence and Impact of television advertisements on buying decisions of consumer durable goods. This study was carried out by using a questionnaire and the collected data were analyzed by using simple statistical tools like percentage analysis and Regression
Oman Chapter of Arabian Journal of Business and Management Review, 2018
Consumer behaviour changes day by day. When variety of products are launched in the market as a part of technological advancement we can analyze the consumer behaviour, so consumer behaviour is an important attribute in presence scenario of marketing and this is also an important task to be studied for framing successful marketing strategies. The study focuses in identifying the satisfaction level, the choice, the attitude of consumer during purchase of laptop and also the causes that affects the consumer behaviour. The research was carried out with descriptive type of research design, where 120 customers are chosen conveniently. The study follows simple random sampling. The sources of data has been collected through primary data and the collected data were analyzed for prevailing consumer behaviour and interpreted through percentage analysis and statistical tools like chi-square, coefficient of correlation. The study enables to get the wide knowledge on consumer behaviour and how well the varying behaviour can be tackled are studied. Findings has been derived based on the results of analysis and possible suggestions has also been suggested for the findings.
Annals of the Bhandarkar Oriental Research Institute , 0
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Digital marketing refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumer behavior of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services. Consumer behavior consists of how the consumer's emotions, attitudes, and preferences affect buying behavior. In today's way of marketing and sales of the products specific specialty goods lot, many options are available. It is not necessary to shop for these varieties of goods; they should do the traditional way of shopping. As we can see, technology has changed a lot and it has brought marketing to the palm top of the consumer. This is more challenging and opportunistic for a consumer to buy their products. There are lot many options such as company websites, and shopping apps, where company outlets, specialized product outlets-traditional ways of selling are available and through these options, shopping has become very easy, comfortable, and timesaving. This paper precisely studies the changing behavior of the respondent's buying pattern i.e. from traditional to the latest technology/ trends following. The researcher is intended to study the buying behavior of the respondents, who would prefer to buy the product and what are the factors responsible for buying the products. The products are easily available on the traditional platform, selling them, is called brick and mortar system. There are various types of products, which the customer plans to buy through an e-platform. During the study, it was observed that the factors that are affecting the buying pattern are-Eplatform, which includes various influential criteria. The study aims to investigate the purchasing behavior of consumers towards electronic goods and to identify the key factors that influence customers' decision to purchase these products.
Multidiszciplináris kihívások, sokszínű válaszok
Customer experience is influenced by the total purchasing decision process starting at the need recognition and ending at the post-purchasing stage. The IT development of the retail industry provides an opportunity and at the same time forces retailers to implement multi-channel strategies and give their consumers the opportunity to use the channels that best suit their needs at a given time for an enhanced shopping experience. The purpose of the study was to examine how Hungarian respondents’ purchasing attitude influences channel usage preference (instore, online big- and small screen) at different stages of customer journey when purchasing high-value electronic devices. For this purpose, the paper first identified homogenous respondent groups based on purchasing attitude factors, then explored the differences in the channel preference patterns at different stages of the purchasing process in customer groups separated by purchasing attitude. The purchasing attitude was measured us...
Marketing strategy based on customer behaviour for the LCD-TV
International Journal of Management and Decision Making, 2006
Manufacturers of LCD-TV tend to focus on technology with little consideration for customer needs. We have researched customer behaviour in order to learn more about customer needs in an effort to reduce the gap between technology and customer-needs. Customer behaviour is defined in this study as buying behaviour. The traditional concept of marketing strategy is not multi-dimensional, so we employed the Decision Making Trial and Evaluation Laboratory (DEMATEL) method. The DEMATEL method is used to detect customer buying-decision-factors. The relative relationship supports strategic planning in actual situations and the competitive environment. Results show that customer buying-factors include price, quality, resolution of kinescope, low radiation, and the relationship between these factors. Quality is a powerful factor affecting others with advertising as a prime example. The marketing strategy planning framework is proposed according to the relationship of 144 Y-J. Chiu, H-C. Chen. G-H. Tzeng and J.Z. Shyu decision factors. This study provides relationships and marketing strategy planning for firms in the LCD-TV market to meet customer needs. . et al. (1995) 'How to launch a high-tech product successfully: an analysis of marketing managers' strategy choices'
Impact of advertisement on consumer's purchases
In order to attract the consumer's some organizations introduce new products whereas some organizations advertise in order to attract the consumers. The latter is considered to be one of the most influential ways of attracting consumers, since advertising not only creates awareness about the product among the consumers but also entertains them. Even though past studies have agreed that advertisement, especially tv advertisement, is the most effective media source since it attracts consumer's attention. Advertisements affect the perceptions of the consumers and it can influence the consumer's buying decisions. The purpose of this study is to determine the impact of tv advertisement on the consumer buying behavior by conducting survey. For this purpose, quantitative method was used, in which the impact of advertisement through brand awareness was seen on the consumer buying behavior. The main focus of this study was how brand awareness is created through tv advertising and its impact on the buying behavior of consumers, this impact is seen on the buying behaviors of consumers in electronic goods.
A Study of Factors Affecting Consumer Behavior
2019
Purchaser Buying Behavior alludes to the purchasing conduct of a definitive purchaser. Numerous elements, specificities and qualities impact the individual in what he is and the shopper in his basic leadership process, shopping propensities, obtaining conduct, the brands he purchases or the retailers he goes. A buy choice is the aftereffect of every last one of these elements. An individual and a buyer is driven by his way of life, his subculture, his social class, his participation gatherings, his family, his identity, his mental factors, and so on furthermore, is affected by social patterns and his social and societal environment. By recognizing and understanding the elements that impact their clients, brands have the chance to build up a system, a showcasing message (Unique Value Proposition) and promoting efforts more productive and more in accordance with the requirements and mindsets of their target buyers, a genuine resource for better address the issues of its clients and in...
https://www.ijrrjournal.com/IJRR\_Vol.6\_Issue.10\_Oct2019/Abstract\_IJRR0031.html, 2019
The number of smart phone companies competing in the national and international markets with a variety of products offered and unique features owned by each product that is able to help consumers in doing their work. In this digital era, smartphones not only function as communication tools but also function to capture new friends from various sources. This makes the modern era society desperately need smartphones that are able to meet their needs from various aspects. Here is the importance of the role of advertising. Advertising must have an attractive appeal so that the content of the message can be accepted by the community so that the community makes a purchase. The purpose of this study was to determine the effect of ad attractiveness on purchasing decisions in buying smartphones products through consumer attitudes. This research was carried out using primary data and secondary data through questionnaires, which contained various statements relating to the variables studied. The subjects of this study were students of the Universitas Harapan Medan who had bought and used Samsung smart phones. The data analysis technique used in this study is path analysis. This study concludes that, the attractiveness of television and internet advertising influences purchasing decisions on Samsung brand smart phones with consumer attitudes as intervening variable.
A Study on the Purchasing Pattern of Television Sets in Pattukkottai Taluk
Television marketers do not enjoy considerable flexibility in the matter of price, because of a highly competitive market on the one hand and high price-sensitivity of the major chunk of India consumers on the other. By cutting down frill, the manufactures reduce margins-their own and that of the dealers in order to face out cut throat competition. However, such low margins have to be offset through substantial volume gains. Admittedly, price emerges as the premier factor in the purchase of television by the average Indian consumers. Therefore, televisions marketers need to be price-sensitive, harping on value for money concept in order to sell well in the highly competitive Indian television market.