Okaeri: Living with your favorite character (original) (raw)
In Media Res, 2019
Abstract
“Okaeri” is a promotional video for an augmented reality technology produced by the Japanese company Gatebox. The video markets a holographic anime character, Azuma Hikari (“East light”) who “lives” with and “cares” for you. The Japanese Gatebox product, like smart home technologies situated in the West (e.g. Nest, Alexa), is geared toward bourgeois consumers and raises questions about surveillance and digital labor.
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