Supply Chain Management of Agricultural Products in Rural Market of Azamgadh Region, Uttar Pradesh, India (original) (raw)

ABSTRACT: Azamgarh is situated in Uttar Pradesh. The total population of Azamgarh is 110,983 out of which 57,878 are males and 53,105 are femalesas per 2011 census. The Azamgarhmetropolitan Region constitutes the population 116,172 out of which 60,551 are males and 55,621 are females.86, 779 people are literates out of which 47,506 are males and 39,273 are females according to Census 2011.The population growth rate as per Census 2011 is 14.31%.As per Census of India 2011,the total population of Uttar Pradesh is 199,812,341 out of which the rural population constitutes 155,317,278 and the urban population constitutes 44,495,063.Total Cultivators in Uttar Pradesh are19,057,888 out of which 18,500,982 constitutes rural population and 556,906 are in urban population. According to Indian Census 2011, districtAzamgarh have 32 ndranking in terms of the population in Uttar Pradesh, its population density is 1,221 persons per square km, there are mainly 686 inhabited villages which is highest in number.In this paper, researcher highlights the pros and cons of distributors i.e. Wholesalers and retailers in Azamgarhregion. The survey conducted among three markets i.e. in Azamgarhregion. The sample sizes of 100 respondents are used in this paper..Percentage calculation methods are used and to find out the challenges, opportunities and problems related to business intermediaries of agriculture and allied agriculture items such as milk, curd, fruits etc. ofAzamgarhregion. This study observes that the market intermediaries of agriculture items are more in comparison to allied agricultural items. This paper highlights the government registration, business intermediaries, markets, qualification of owners/entrepreneurs, GSTnumbers, own warehouse facility, mode of transportation etc. Keywords: Rural Population, Business intermediaries, Agricultural business, Supply chain management, ruralmarket, Warehouse facilities etc.