Twice Removed Diaspora: Where would Bollywood be in the lives of Fiji-Indian Diaspora? (original) (raw)

International Communication Association , 2016

Abstract

Culture is not static, even when populations are but when an entire diaspora is in the process of re-migrating cultural changes are bound to occur at a much faster pace. Indo-Fijian diaspora known for having maintained an ‘Indian’ identity is presently, due to socio-political reasons in the process of emigrating. As Indo-Fijian diaspora becomes the ‘twice-removed’ diaspora, first from India and now from Fiji, it faces several threats to its community structure, strength and identity. Bollywood viewing, often hailed as an emblem of Indian values, is intertwined with Indo Fijian identity. This paper establishes a link between Indo-Fijans and hindi cinema and reflects on cultural implications as the Fiji-Indian diaspora’s consumes more western media and weakens its link with Bollywood? The conclusion is that Indo-Fijian Indian will transform into a symbolic ethnicity as the new migrants engage in banal globalization.

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