The Importance of Tour Guides in Increasing the Number of Tourists at a Tourist Destination (original) (raw)
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2019
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2020 International Conference on Resources Management, 2020
Tour guides are considered a significant part of the critical player in tourism development and experience. The tour guide's role in the tourism sector differs according to its type, importance, characteristics, and location. Besides, the person who is guiding a group of people (tourists) may significantly impact attracting tourists and developing the tourism sector through the role and characteristics they played and practice during their tours. Therefore, this research aims to examine tour guides' role in developing the tourism sector: from managers' perspectives of travel and tourism companies operating in Erbil. The researchers used a survey questionnaire as a data collection tool; however, the survey sample includes 122 managers randomly selected from different tourism companies to reply to the survey questions. The conceptual scheme and hypotheses are established that emphasize the correlation and effect among the research variables; the hypotheses are tested using...
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Tourist guides are considered as one of the most important stakeholders in the tourism sector. Tourist guides have important duties both in terms of the development of the sector and in determining the quality of the service that tourists receive. In addition to the contribution of tourist guides to the promotion of the country, it is seen that they can directly affect the image of the country and destination. The problem of this research is the possibility that the quality of the guidance services provided by the tourist guides may negatively affect their intentions to revisit the destination or repurchase the guidance services as a result of the negative perception of the tourists. Therefore, the aim of this study is to determine the effect of perceived service quality of tourist guides on the behavioral intensions of tourists. The target group of the study is the local tourists who participated in the tours accompanied by a tour guide in the province of Çanakkale. A total of 435 ...
A Study on the Effectiveness of Tour Guides Training Programs in Iran-Tehran
Business and Economic Research, 2013
This study was conducted to evaluate the effectiveness of tour guides training programs of Tehran. The research Method applied in the study was descriptive in terms of data collection method, and practical in terms of the purpose of the study. The population was composed of both tour guides training course learners and travel agency managers in Tehran (N = 545). Sampling in this study was stratified random and the sample size was calculated based on Krejcie-Morgan Table (n = 166). The data gathering instruments were two researcher-administered questionnaires based on Kirkpatrick's model. The first questionnaire consisted of three indicators of attitude (reaction), learning and behavior and answered by learners and the second questionnaire contained questions that evaluated two components of behavior and the results and was filled out by the travel agency managers. The Questionnaires' validity were determined through the judgment of 10 tourism training experts and university professors and the reliability was assessed by Cronbach's alpha coefficient (α = 0.79). In analyzing the data, in order to compare the experimental and theoretical mean, single-group T test was used and the results indicated that among five sub-hypotheses which had been derived from the main research hypothesis, the means of four hypotheses were significantly higher than the theoretical mean, suggesting the effectiveness of the overall
2019
the roles of tour guides in creating a good destination image, also it discusses the main communication skills that a tour guides should acquire to improve the tourism industry in Palestine especially while dealing with different cultures who have different attitudes and beliefs. On the other hand, some of the obstacles are declared based on some reviews that are taken from Trip advisor website on the most visited attraction in Bethlehem, Nativity Church, in which most of these problems are referred to the deficiency of experience of some tour guides. Therefore, some solutions and suggestions are offered to overcome these obstacles seeking to raise and sustain the tourism industry in Palestine.