Predicting intention to recycle on the basis of the theory of planned behaviour (original) (raw)
Related papers
Fresenius Environmental Bulletin, 2013
New mandatory household recycling targets, originating by the Waste Framework and Packaging Directives present a serious challenge for the municipal waste management system in many EU countries that do not have a long recycling tradition. The efficient citizens' participation in recycling schemes is crucial for the achievement of such targets. An extended Theory of Planned Behaviour (TPB) model was used to guide an investigation of the main factors affecting the intention and self-reported behaviour on recycling of packaging waste and printed paper in the Greater Athens Area, Greece, where a "blue bin" recycling system is being developed since 2004. A convenience sample of 357 households was examined through a questionnaire study. According to TPB, human actions are predicted to a great extent by intentions. These intentions are based on three major constructs: "attitudes", "subjective norms" and "perceived behavioural control". The more favourable the attitude and subjective norm and the greater the perceived control, the stronger should be one's intention to recycle. The extended TPB model considered demographic characteristics and three additional variables to improve its explanatory capacity: "past recycling behaviour", "situational factors" and "consequences/ outcomes of recycling". The TPB components contributed 46% to the variance of intentions to recycle, with "attitudes" and "perceived behavioural control" being statistically significant predictors. The extended TPB model had an improved explanatory capacity, covering 79% of the variance of intentions to recycle, with only "attitudes" and "past recycling behaviour" being statistically significant. Findings can be utilised for the development of better recycling schemes and communication campaigns.
Investigation of Attitudes and Behaviors Towards Recycling with Theory Planned Behavior
Journal of Economy Culture and Society
Recycling is defined as the re-inclusion of wastes that can be reused in the production process by undergoing various processes. At the same time, recycling is seen as the most important environmental behavior that reduces the amount of solid waste and conserves resources. Considering the importance of recycling for a sustainable future, it is of great importance to determine the factors affecting the recycling behavior of individuals. Due to the rapid increase in environmental problems and their extremely negative impact on life, it is necessary to determine the environmental and recycling behaviors of individuals and produce solutions. In this study, attitudes and behaviors towards recycling were investigated with the help of a model proposed within the scope of Theory Planned Behavior (TPB). The analysis of the data was made using the Partial Least Squares Structural Equation Modeling (PLS-SEM) Smart-PLS software, which can be used successfully in small-volume samples and does not require the assumption of multivariate normality. It was determined because of PLS-SEM fit criteria that TPB is suitable for explaining recycling attitudes and behaviors. As a result of the analysis, it was revealed that attitude, subjective norm, and perceived behavioral control positively and significantly affect recycling intentions.
Understanding and Predicting Recycling Behavior: An Application of the Theory of Reasoned Action
Journal of Environmental Systems, 1992
Longitudinal data from university students (« = 349) was analyzed to test the predictive power of a modified version of the theory of reasoned action (TRA) in the area of recycling behavior [1]. Additionally, gender differences were examined. Overall, the model was supported. Specifically, the impact of attitudes and norms on recycling behavior was mediated by intentions to recycle. Past experience with recycling was directly related to intent to recycle and to recycling behavior. The relationship between norms and intent to recycle was statistically significantly greater for females than for males. Past experience with recycling was directly related to behavior for males only. The findings suggest that gender-specific interventions may be necessary for influencing recycling behavior among adolescents and young adults. Behavioral scientists know how difficult it is to understand, much less predict, individual behavior. In an effort to increase our understanding of behavior, numerous theoretical models have been developed. Rational decision-making models, including the theory of reasoned action (TRA) are one type of theoretical framework used for understanding behavioral choices [1,2]. The TRA posits that the performance of a volitional behavior is affected directly by a person's intention to perform the behavior and is only indirectly affected by one's attitudes and normative beliefs regarding that behavior. Behavioral intention
Beyond the Intention-Behaviour Mythology: An Integrated Model of Recycling
Marketing Theory, 2002
Schwartz. The purpose is to understand better the capacity of these theories of behavioural response to predict and explain observed consumer behaviour. The authors argue that the evaluation of such models cannot proceed in abstract contexts. The development, implementation and maintenance of a kerbside recycling programme by the Cotswold District Council in the UK provided an opportunity to examine the cognition-behaviour links proposed by these theories. Unlike most other tests of these models, the authors' research employs independent measures of behaviour as well as behavioural intention and other alleged cognitive precursors of behaviour. The results indicate that cognitive variables, notably intention, fail to predict actual behaviour and that a more elaborate integrated model of recycling is required in order to accomplish this. The research suggests that, at least in the context in which the investigation was undertaken, the intention-behaviour hypothesis, which lies at the heart of so much psychological and marketing theorizing, must be abandoned. Key Words • attitude-behaviour relationship • consumer choice • multi-attribute theories • recycling Since its early beginnings, experimental psychology has focused on the cognitive mechanisms underlying the acquisition and representation of knowledge. Understanding human cognition seems the logical first step toward an explanation of human behaviour. Once we know how people perceive their environment and how they judge their abilities to produce 29 Volume 2(1): 29-113 Downloaded from . Otherwise identical to the TRA, it differs by the addition of a new antecedent to intentions and behaviour, Perceived Behavioral Control (PBC). PBC is defined as 'the person's belief as to how easy or difficult performance of the behaviour is likely to be' Ajzen and Madden (1986: 457). PBC can, along with attitude towards the act, and subjective norm, determine behavioural intentions ( ). The TPB is one of the most widely used and influential models of the attitude-behaviour relationship during the last 20 years . Both it and the TRA can be considered to be deliberate processing models, because they imply that individuals make behavioural decisions based on careful consideration of available information .
PLANNING MALAYSIA JOURNAL, 2019
Although few studies have attempted to explain residents’ waste handling behaviour from social and psychological perspective, yet, there is little understanding regarding the influence of households’ moral obligation, consequences awareness, and perceived lack of facilitating conditions on forming recycling intention. This study aims at investigating the key determinants of household recycling intention using the extended theory of planned behaviour (TPB). Data collected from 422 households in Kano metropolis were analysed using structural equation modelling to determine the influence of each predictor on the recycling intention. The results indicate that attitude, subjective norms, personal norm, consequences awareness and perceived lack of facilitating conditions significantly predict recycling intention, with attitude being the most significant predictor of households’ intention. Additional analysis on the effect of households’ income level on their recycling intention shows that...
Predicting Textile Recycling through the Lens of the Theory of Planned Behaviour
Sustainability, 2021
Management of textile waste is a growing challenge for many countries. In order to tackle this issue, countries are turning to recycle, which is treated as an efficient way to manage textile waste. This empirical research is the first study on the scale of Lithuanian households aimed to ascertain the predictors of textile recycling behaviour. The study involved a sampling research method in order to understand factors affecting textile recycling behaviours and attitudes of residents in Lithuania. Data from a sample of 391 households were analysed using structural equation modelling. The research indicated key factors stimulating textile recycling behaviour based on standard and extended versions of the theory of planned behaviour. Results have shown the usefulness of applying the traditional model of planned behaviour instead of the extended one in predicting intention to recycle textile waste. The outcome of this research contributes to the formulation of recommendations regarding ...
Sustainability
This extant study attempts to present a comprehensive predictive model for solid waste recycling behavior. Solid waste is a major environmental concern globally. Particularly, the kingdom of Saudi Arabia (KSA), being the larger gulf country in the Middle East is a major contributor to solid waste. Consequently, this study was carried out to identify the motivational factors that consumers consider important for recycling their household waste. We extended the theory of planned behavior (TBP) and utilized actual behavioral variables such as resell, reuse, and donation. A structured questionnaire was carried out with 365 purposively selected respondents in the KSA. Among several other noteworthy findings consistent with previous studies, we found that reselling was the most significant factor of recycling behavior followed by donation. Further, the multi-group analysis (MGA) results reveal significant group differences in gender and age variables; the significance test indicates that ...
2021
Malaysia is experiencing waste disposal management issues involving the lack of recycling practices among human behaviour, the absence of domestic waste recycling mechanisms, and poor enforcement for recycling activities. Previous studies revealed that households generate domestic waste hence requires changes in domestic waste management. This paper aims to establish the conceptual framework of solid waste recycling practice by employing the Theory of Planned Behaviour (TPB). Content analysis was employed to verify the trends of research in the related topic. From prior related studies, a variety of approaches based on the TPB model were examined. Results demonstrated that many factors influence the household’s behaviour in domestic waste recycling using the TPB model. The outcome of this study was a conceptual framework in determining the factors of human behaviour in domestic waste recycling. The framework can therefore be a mechanism for authority in managing domestic waste.
Sustainability
Household waste and the exploitation of the environment are among the alarming and unsustainable consumption patterns that are harmful to the ecosystem. Hence, this study aims to determine the factors influencing recycling behavior by extending the theory of planned behavior (TPB) to an analysis of how recycling practices are fostered among citizens and how sustainable development goals (SDG) are upheld. The extended TPB model includes moral norms, convenience, and the cost of recycling. A total of 170 responses were received via the purposive sampling technique. The research model was analyzed using the partial least square structural equation modeling technique (PLS-SEM). Results show that subjective norms, moral norms, convenience, and the cost to recycle positively influenced recycling behavior. Environmental awareness was found to heavily influence attitudes, but attitudes were not found to translate into behavior. This research provides significant insight and a better underst...
Recycling: Planned and self-expressive behaviour
Journal of Environmental Psychology, 2004
Motivations to recycle have been extensively studied adopting an attitude approach and, in particular, the theory of planned behaviour frame (TPB Ajzen, 1998, 1991). However, several authors have provided evidence suggesting that self-identity dimensions can be a useful addition to the TPB within the domain of repeated behaviours such as recycling. To compare the predictive power of a new model of “Self-Expressive Behaviour” with the TPB, a study was conducted in which, besides the classic variables of the TPB model (such as attitudes, subjective norms and perceived control), similarity between personal identity and “identity of typical recyclers” was also taken into account. Two hundred and thirty Italian subjects were recruited to study behavioural intentions concerning household recycling in relation to the variables mentioned above, derived from TPB and from Identity theory. Data analysis, based on structural equation modelling, shows that personal identity contributes significantly and independently to the explanation of intentions to recycle.