Editorial en inglés vol. 20 N° 1 (original) (raw)

2021, Revista de Comunicación

The long-awaited post-COVID-19 stage is still unreachable and we are still in uncertain times. A year into the pandemic, we believe that it is time to assume the so-called "new normality", or better yet, to propose strategies that allow the development of communication in this new reality. It is important to remember that change is a constant in communication and that communication continues to be key, but it must be prepared for innovation. Questions are raised about scientific communication, true and reliable communication, from traditional media; governmental communication, around health, economic and social policies; political communication; and citizen communication.-we receive information digitally and through social networks, although it is not always the most suitable-. Without forgetting entertainment as a factor of social welfare. We agree with the Dean of the Universidad de Navarra, Alfonso Sánchez Tabernero, who in a class on the future of communication companies, addressed the students of the Universidad de Piura (9.09.2020), stating that "...in this new reality we must generate expectations for the future". The Dean outlined it from a guide: be clear about the mission of each project, identify what makes us unique, design a worthy proposal, favor innovative culture, cultivate talent, ensure creativity, make the relevant things interesting, strengthen empathy with the public, analyze the competition, promote technological skills, and ensure ethical behavior. These are guidelines that can help us, at critical moments, to place ourselves strategically and move forward. Likewise, having principles, being consistent with them, and offering valuable content, allows us to generate trust in the audiences we want to reach, wherever they are. These are certainties that can guide us in uncertain times. In this reality we live in, the Revista de Comunicación continues to be a forum in which various relevant ideas are presented, debated, and some answers obtained in the contexts. It is interesting to know the implications of this new development and its meaning for our society. Vol. 20 (1), 2021 contains 14 articles by 33 authors from 17 universities in Argentina, Chile, Colombia, Cuba, Ecuador, Spain, Italy and Mexico. The researchers have focused on health communication, political communication and entertainment; although other topics related to minority information, TV genres, sports journalism, organizational communication, and privacy in the digital environment are also analyzed. With the spread of COVID-19 around the world, studies on communication and health from different perspectives have increased: