Procedural learning, consumer decision making, and marketing communication (original) (raw)

Marketing Letters, 1993

Abstract

... Page 2. 40 AMNA KIRMANI AND PETER WRIGHI Bettman and Sujan, 1987; Lynch, Marmorstein, and Weigold, 1989; Payne, 1982). ... Specifically, the next sen-Table 1. Research design Treatments Deficient message Sufficient Weak No No ...

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