2 Theories and models of communication: foundations and heritage (original) (raw)

This chapter charts the historical influences on the theories and models that shaped the communication discipline. This chapter illustrates the importance of U.S. and European scholars from not only the beginnings of the communication discipline, but those who were pre-eminent in other academic disciplines such as sociology, psychology, political science and journalism, as well as examining emerging scholarship from Asia that focuses on understanding cultural differences through communication theories. The chapter traces the foundations and heritage of the communication from five perspectives: (1) communication as shaper of public opinion; (2) communication as language use; (3) communication as information transmission;