The impact of packet size on inventory turnover of fmcg products in Pakistan [wholesaler & retailer perspective] (original) (raw)

2012

Abstract

A question arise, is there any impact of different packet sizes on consumer buying pattern. The study is focus on retailers and wholesaler perspective in Pakistan context. There are 75 respondents were include in research and handed over them a questionnaire having questions regarding with selling pattern of four different packet sizes (i.e. sachet, quarter pack, half pack and full

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