Convergence or intermediality? Finnish political communication in the New Media Age (original) (raw)

The study examines Finnish political communication during the 2006 presidential elections, focusing on the intersection of traditional media and emerging social media forms. It explores the relevance of convergence and intermediality, highlighting the dominance of traditional media in campaigns while also noting the growing importance of online platforms, particularly among younger voters. Results indicate a generational divide in media consumption and political engagement, with a shift towards a more pluralistic public sphere and a call for more dialogical forms of political communication in response to voter preferences.