The Changes in Online Buying Intention as a Determinant of Behavior During COVID-19 Pandemic in the Ready-Made Garments Industry in Egypt (original) (raw)

The significance of key constructs on consumer purchase intention in online retail in a Covid-19 climate

2021

The unexpected outbreak of the COVID pandemic has affected many people and businesses in different ways. As consumers no longer felt safe going to shopping centres they considered online shopping. In South Africa, the online retail market is in its infancy and this presents an opportunity for businesses to capitalise on the current climate. This study investigated the significance of constructs associated with online consumer purchase intention (PI) in South Africa (SA) in a Covid-19 environment. A combination of the Technology Acceptance Model(TAM)and Unified Theory of Acceptance and Use of Technlogy-2(UTAUT2)model were used as a basis for the study including COVID-19 as a situational factor. A sample of 368 South African consumers participated in the study through an online survey. The results of this quantitative study revealed that the most significant constructs in determining consumers’ online retail PI in the current environment in SA are Covid-19 and Perceived ease of use(PE...

Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective

Journal of Marketing and Consumer Behaviour in Emerging Markets

As an emerging economy, Bangladesh has witnessed a remarkable development in adopting information and communication technologies over the last decade. Hence, the fi eld of e-commerce is expanding rapidly and consumers are now using the internet as an alternative channel for buying. The fundamental purpose of this study is to predict consumers’ intention to purchase online during the COVID-19 pandemic in Bangladesh. Based on the Theory of Planned Behavior (TPB), this study attempts to explore certain factors (attitude towards online shopping, subjective norms, perceived behavioral control) aff ecting consumers’ online buying intention. A structured questionnaire has been used to collect the primary data through the CAWI survey method. A total of 157 respondents have participated in this study from diff erent universities in Sylhet city, Bangladesh. This study employed multiple regression analysis to test the proposed research model. The fi ndings indicate that all the predictors have...

Study of Corona Pandemic Influence on Online Purchase Intention in Libya

Āfāqiqtiṣādiyyaẗ Journal, 2022

The coronavirus disease (COVID-19) pandemic have a large impact on online purchase intention, and affected everyone’s daily lives. This study aims to study online purchase intention among Libyan consumers. Specifically, this study investigates factors that influence online purchase intention during pandemic COVID 19 among Libyan consumers. In achieving this objective, the proposed model is tested from quantitative research; a total of 400 self-administration questionnaire were distributed, only 228 were returned questionnaires for analysis descriptive and Structural Equation Modelling (SEM) using AMOS. The results indicate that Libyan consumers Corona pandemic influence their emotional motivation and rational motivation, which consequently leads to the individual online purchase intention. The present study also contributes to important theoretical literature of online purchase intention by including emotional motivation and rational motivation as mediators between Corona pandemic influence and online purchase intention. The study provides a useful source of information to marketers and managers in dealing with electronic marketing issues among Libyans' consumers. Finally, the results of this study provide an extension in understanding the factors that affect online purchase intention, guidelines for policy makers, suggestions for regulators, and practical solutions based on the model tested for Facebook channel managers. Keywords: Corona Pandemic Influence, Emotional motivation, Rational Motivation, Online Purchase Intention.

The determinants of online buying intention

2017

Today Social Media is something that you cannot live without. Most of us today addicted to Social Media. Social Media had changed many things in our life. We are communicating, chatting, sharing, inspiring and shopping simultaneously using Social Media. Despite offering so much fun, social Media can be very dangerous. In Aceh Province online shoppers prefer Social Media to Online website for online shopping option. This study is a quantitative research which tested the role of two beliefs of technology usage perceived ease of use and perceived usefulness as determinant factor along with social influence in influencing online buying intention. Purpose of this study is to identify the affecting factor of social media buying intention. The population of this study was Social Media User who experience online shopping and located in Aceh. This study was conducted using 199 respondents as samples which were taken from specific population. This study were using Observation and Questionnair...

Consumers’ Online Purchasing Intentions Post COVID-19: Evidence from Lebanon and the Kingdom of Bahrain

Administrative Sciences

The future of consumers’ online shopping trends post COVID-19 remains among the contemporary topics that necessitate further explorations. The aim of this research is to explore the intention of Lebanese and Bahraini consumers to shop online in the post pandemic era. This study extends the technology acceptance model that has exhibited prominent results when it comes of online purchasing. An online survey was addressed to consumers in Lebanon and the Kingdom of Bahrain to collect the data. More precisely, a total of 778 responses equally divided between the two countries was collected. Following the analysis of the data, it was found that both Lebanese and Bahraini shoppers demonstrate variations in the positive evidence associated with the elements of the technology acceptance model, except the perceived usefulness positive impact on consumers’ intention toward online shopping where no significant impact was shown in both countries. Contactless payment modes have no significant imp...

Examining the Factors Impacting Consumer Online Purchasing Behavior During COVID-19 in Klang Valley

2021

The initial appearance of Covid-19 has changed the lives of billions of people in the world and has disrupted consumers purchasing behavior whether online or offline shopping. The internet has given consumer empowerment where online shopping has been adopted by consumers globally. Customers can stay at home and shop with payment and get home delivery. This research aims to examine the factors impacting consumer online purchasing behavior in the retail business environment during Covid-19 in Klang Valley. This study focuses on five variables which are attitude, trustworthiness, security and safety, loyalty and marketing information and how these variables impact consumer online purchasing behavior during crisis period utilizing the Reasoned Action Approach Theory and Technology Acceptance Model Theory. The proposed research is designed based on quantitative model utilizing a questionnaire survey with a sample size of 405 online respondents. The result can provide knowledge about consumer online purchasing behavior and all five variables are supporting the research findings especially marketing information on the website topping the list of the variables. Managerial and theoretical implications are important for businesses to adopt online channels and expand globally using the available technology especially social media channels. The research presents several considerations towards consumer online purchasing behavior and future research should study other variables using different methodologies such as exploratory nature with interviews to understand the consumer behavior as consumer behave differently in different circumstances during pandemic.

Impact of consumer intention and new revolution towards online consumer buying behaviour during Covid-19 pandemic

2021

Today’s consumers are highly influenced and attracted towards e-marketing rather than the traditional purchase. Social media marketing helps companies to sell the product in the digital platform and the customer can able to identify the different variety of products at a single click. In a single platform, the marketer can attract mass customers. The customers are able to buy or search the products at their own convenience. Due to Globalization, Privatization and Liberalization of the world economies along with the rapid development and expansion of business and consumer centric information technologies has changed the entire marketing scenario during the Covid-19 pandemic. The restrictions imposed on the trade and commerce due to Covid-19 pandemic and the lockdowns in different parts of the world has completely changed the world market and as a result a new mode of buying and selling have emerged in different parts of the world. Consumers' intention, their buying behaviour and ...

Motives Affecting Fashion Consumers Behavior Toward Online Shopping During Covid-19 Pandemic

Kinerja: Journal of Business and Economics, 2022

COVID-19 has begun to penetrate Indonesia and has many impacts so that people can begin to adapt to this virus. People have experienced changes in their shopping behavior during this pandemic, especially in the fashion industry, many of them prefer to shop through online shops to avoid crowds and apply government regulations, with this policy requires adaptation. To sustain competitiveness, the fashion industry must understand customer behavior during this global crisis. This study aims to measure the influences between factors towards fashion consumption among the Z generation during the pandemic. Subjective norms and hedonic motivation were the independent variables in this research, perceived usefulness as a mediating variable, while the intention to purchase fashion online shopping during the pandemic was the dependent variable. This research was quantitative and surveys with 369 valid respondents. This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. The research was conducted using questionnaires and analyzed using SEM, with SmartPLS Software. The finding suggests that perceived usefulness and subjective norms positively and significantly influenced intention to purchase fashion products online.

Shopping Experiences and Buying Intentions of Online Shoppers During the COVID-19 Pandemic

INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION HUMANITIES AND COMMERCE

The study focused on determining online shoppers' shopping experiences and buying intentions during the Covid-19 pandemic. This also determined the effects of shopping experiences during the Covid-19 pandemic on their buying intentions. It employed a descriptive-correlation research design using a survey questionnaire administered using Google Forms. For this study, the researcher used the purposive sampling technique to consider 150 online shoppers working from home in Tanza, Cavite. Data were tabulated and analyzed using SPSS. Results show that the participants have an excellent online shopping experience during the Covid-19 pandemic in terms of shopping enjoyment, convenience, security, privacy, and a very good experience in terms of personalization quality. Also, their pandemic shopping experiences highly affected their buying intentions regarding physical and emotional intentions, while their rational, product, and patronage intentions were moderately affected. Results also...

Browsing or buying: A serial mediation analysis of consumer’s online purchase intentions in times of COVID-19 pandemic

Frontiers in Psychology

The role of digitization and globalization have changed consumers’ online buying behaviors, specifically in the times of the COVID-19 pandemic crisis. This seriously influences the online retail industry in developing countries that are already struggling to move toward digital trading through e-business. Pakistan being a developing country is no exception, and it is, therefore, pertinent to examine factors that contribute to digital trading. Employing theories of reasoned action and the technology acceptance model, this study aims to investigate how personal innovativeness and perceived usefulness impact consumers’ online purchase intentions through a serial mediational model. The data were collected through an online survey from 410 respondents. Structural Equation Modeling (SEM) was used to test the proposed model. This study showed significant results for the direct effect of personal innovativeness and perceived usefulness on online purchase intentions as well as the indirect s...