Wal-Mart's presentation to the community: discursive practices in mitigating risk, limiting public discussion, and developing a relationship (original) (raw)

This research investigates how Wal-Mart employs discursive practices to manage public perception and mitigate criticism regarding its proposed Super Center. By analyzing the rhetorical strategies used in Wal-Mart's community presentations, the study reveals how the corporation attempts to control discussions about environmental risks and community impacts. The findings highlight the importance of understanding corporate communication tactics in shaping public discourse and the consequences of development projects for local communities.