Shopping Enjoyment Mediates the Effect of Hedonic Motivation on Impulse Buying (Study on Beachwalk Mall Bali customers (original) (raw)
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2019
This study is to analyze the effects of Hedonic Shopping Motive and Shopping Lifestyle on Impulse Buying at Matahari department store in Surabaya by considering the Positive Emotion factor. The sample used in this research was 90 respondents by using accidental sampling method. The data used was primary data obtained by questionnaire. The analysis technique used was path analysis. Based on the analysis results, it can be seen that there are significant effects of Hedonic Shopping Motive on Impulse Buying, Hedonic Shopping Motive on Positive Emotion, Positive Emotion on Impulse Buying, Shopping Lifestyle on Impulse Buying and Shopping Lifestyle on Positive Emotion. The conclusion is that companies must be able to make attractive promotional programs and always update the decorations in every corner of their stores so that visitors can enjoy the unique and distinct features if they want to increase Hedonic value.
Hedonic Shopping Mediation on Impulse Buying Determinants
Journal of Management and Business, 2020
The purpose of this study is to prove the role of hedonic shopping in mediating discounts and shopping lifestyles towards impulse buying. The population of this study is the overall consumers of The Body Shop. The sampling method in this study uses accidental sampling. Data collection tools used were questionnaires with a total sample of 100 respondents. Data analysis method uses path analysis and the Sobel test. The results of this study indicate that the mediating role of hedonic shopping on discount and shopping lifestyle as a determinant of impulse buying is proven significant. The total effect of the discount and shopping lifestyle variables on Impulse Buying through Hedonic Shopping is greater than the coefficient of direct and indirect influence. Based on the Sobel Test calculation results prove that the hedonic shopping variable can mediate the impact of the variable discount and shopping lifestyle as a determinant of impulse buying.
Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), 2021
This study aims to determine the effect of hedonic shopping motivation on impulsive buying with a shopping lifestyle mediator on shopee consumers. This study used a quantitative approach using incidental sampling techniques and obtained a sample of 81 students from the Faculty of Economics and Business, Faculty of Teacher Training and Education, Faculty of Psychology, Univ Muhammadiyah Gresik, Class of 2017. The data collection method for hedonic shopping motivation, impulsive buying and shopping lifestyle variables used a questionnaire that compiled and modified by researchers in a Likert Scale. Test the validity of the scale using content validity. Scale reliability test using Alpha Cronbach technique. Data analysis using Multiple Regression based on Baron and Kenny (1986). The results of the analysis show that path c is accepted with a significant value of 0.000 (p<0.05), path a is not accepted with a value of 0.205 (p>0.05), path b is not accepted with a value of 0.596 (p&...
2020
The purpose of this research is to analyse the direct Effect of Hedonic Shopping Motivation, Shopping Lifestyle and Fashion Involvement with Impulse Buying. The population of this research is Zalora's customer in Medann are unknown, The sample size 96 respondents with using Bernoulli formula sample sise measurement. Meanwhile, the respondents have criteria, such as: respondent expenditure more than Rp 1.500.000,-, ever bought on Zalora more than three time, and the counsumer are the active internet user in Medan(purposive sampling). Data collection was used the Google form questionnaire and the data analysis method is used associative statistical analysis and Partial-Least Square analysis (SEM-PLS). The results of the research showed that the Hedonic Shopping Motivation variable had significant effect with Impulse Buying, the Shopping Lifestyle variable has significant effect with Impulse Buying and the Involvement Fashion variable has significant effect with Impulse Buying.
Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018), 2019
Promotion of Impulse Buying through Positive Emotion on the consumer Sogo department store in Samarinda. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 20 and Structural Equation Modeling (SEM) software with IBM AMOS 05 software. This study used 115 samples of samples taken from a number of consumers who had been shopping at Sogo Samarinda. Measurement scale using Likert scale with score 1-5. Based on the structural model it can be proved that Hedonic Shopping Value has no significant effect directly on Positive Emotion, Store Atmosphere has significant effect on Positive Emotion, Promotion has no significant effect on Positive Emotion, Hedonic Shopping Value has significant effect to Impulse Buying, Store Atmosphere has no significant effect to Impulse Buying, Promotion have a significant effect on Impulse Buying, and Positive Emotion have significant effectto Impulse Buying.
Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions
Virtual Economics
This paper is devoted to building a miniature of an impulse buying behaviour in department stores, which is influenced by hedonic shopping value, store environment, and price discount factors, which involve the role of positive emotions as a mediator. A comparative causal-based quantitative approach examines empirical relationships. Characteristics of the questionnaire invite respondents to be surveyed at Matahari and Transmart Department Stores in Pontianak who are instructed to use purposive sampling. In the next procedure, interpreting the data is processed with SmartPLS, which emphasizes the structural model. The results of the investigation demonstrated that hedonic shopping value had a significant effect on positive emotions at Matahari and Transmart. However, the store environment actually has a significant effect on positive emotions at Transmart, but has no effect at Matahari. It was also detected that positive emotions have a significant effect on impulse buying at Matahar...
The Influence of Hedonic Motives and Browsing On Impulse Buying
2012
The purpose of this study is to investigate whether hedonic motives and browsing affect impulse buying and examine the role of browsing as a mediator between hedonic motives and impulse buying.In this context, a model was proposed and tested on a sample of customers who made an impulse purchase in Ankara. Confirmatory factor analysis supported the components of hedonic shopping motives such as adventure shopping, gratification shopping, role shopping, value shopping, social shopping, and idea shopping. Moreover, the results of the regression analysis showed that hedonic motives and its dimensions such as adventure, gratification, and idea have a positive impact on impulse buying. Consumers' browsing behaviorinfluenced impulse buying positively. The mediating role of browsing between hedonic motives and impulse buyingwas also identified.
The influence of discount and bonus pack on impulse buying and hedonic shopping motivation
2020
This study aimed to analyse the influence of discount and bonus pack towards impulse buying through hedonic shopping motivation at Indomaret Denpasar. The variables used were discount, bonus pack, hedonic shopping motivation and impulse buying. The type of research used was a quantitative approach with the collecting data method using a questionnaire and sampling amounted 99 respondents. The research location was conducted in Denpasar by using Indomaret consumers as the research object. Data analysis used in this study was partial least square. The test results showed that the discount had a significant positive effect on hedonic shopping motivation; the discount had no significant effect on impulse buying; bonus pack had no significant effect on hedonic shopping motivation, bonus pack had a significant positive effect on impulse buying; and hedonic shopping motivation had a significant positive effect on impulse buying. Keywords: Discount, Bonus Pack, Hedonic Shopping Motivation, I...
Purchase Intentions of Consumer Hedonic Effect
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020
The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS). The results of the study showed that consumer buying interest at the modern shopping centers (malls) was driven by hedonic impulses. It is evident from the positive significance value associated with consumer perceptions of the atmosphere of the outlet, of retail services, as well as the presence of fashion that contains hedonist value so as to have an effect on consumers' purchase intentions. For future studies, it is best to examine utilitarian aspects as a motivation that affects the purchasing intention of consumers at modern shopping centers.