Extending the Rotterdam Demand Model to Analyze Market Participation (original) (raw)

Measuring the Effects of the 1998/99 Pan-European Salmon Marketing Campaign in Germany and France

In July 1997 a trade agreement between Norway and the European Union went into effect. The agreement specifies an increase in the export levy on Norwegian salmon entering the EU from 0.75% to 3.00% ad valorem. The proceeds of the levy are to be used by the Norwegian Seafood Export Council in cooperation with the Scottish Salmon Board and the Irish Salmon Growers Association for generic advertising of atlantic salmon in the European markets, the so called Pan-European Salmon Marketing Campaign. Over the Agreement's five-year life, an estimated $30 million is expected to be invested in salmon promotion in Europe.

Demand Analysis for Canned Fish in Spain

The focus of this paper is the specification and estimation of a demand function for canned fish in the Spanish market over the time span 1987-1998. To do this, a conditional regression is used. This methodology has two stages. The first consists of estimating a model using the data from the household budget survey. This model explains how the expenditure on canned fish depends on the household disposable income and other demographic variables. In the second stage, using the previous results and the time series data, the price elasticities of demand are estimated. The estimated income elasticities of demand lead us to believe that canned fish can be considered normal goods and the demand is income-inelastic, as proposed by Engel's law. From a statistical point of view, it is worth pointing out the cross elasticities of demand for canned fish with respect to the prices of other types of food are significant. In particular, fresh fish, frozen fish and poultry were found to be subs...

Exploring the Mismatch between Supply of Fish and Consumer Demand

2016

The goal of our project was to evaluate the factors that influence consumer fish buying habits and to better explain the reasons behind the disparity between the daily fish supply of local fishermen and consumer demand. In order to achieve this we conducted interviews with three professionals with many years of experience within the fishing industry, conducted sampling of specific questionnaires at the Red’s Best kiosk in Boston Public Market, and conducted marketing experiments at two local seafood restaurants: The Sole Proprietor and Johnny’s Luncheonette. From the data we collected and our analysis, we were able to provide information and recommendations to remedy the unsustainability of the current fishing industry. Our project aims to provide exploratory information that will assist fishermen and seafood distributors in remedying the disparity between the local supply of fish and consumer demand by exploring what variables factor in consumer’s decision to purchase fish, allowin...

Determinants of demand for green products: An application to eco-label demand for fish in Europe

Ecological Economics, 2009

In this paper, we confront the theoretical motivations of the consumption of eco-friendly products and the factors influencing the Europeans perceptions regarding the fact that "the fishes caught with an environmental friendly technique may carry a special label". We take advantage of the recent integration of non-economic elements in the microeconomic analysis of consumers' behavior in order to highlight the factors leading to their demand for green products. Thanks to an original European survey on seafood product carried out on more than 5 000 consumers, we test the influence of intrinsic motivation, information, localization and socio-economic factors on the demand for an eco-label for fish.

Unstable Individual Preferences and Stable Aggregate Demand: French Consumers’ Willingness to Pay for Farmed and Wild Cod

2009

We use panel data from two experiments conducted five months a part to investigate the stability of individual preferences and aggregate demand for five types of fish. Even though the bids in the two experiments are positively correlated, they clearly suggest that the individual preferences are unstable. This may be explained by internal desire for variety or by external effects such as new relevant information, seasonality in preferences, changes in the quality of the fish, and changes in the market price of fish. However, the aggregate demand curves of the participants are stable when we control for changes in the perceived quality of the fish and price expectations of the participants. In other words, the stability is generated by aggregation rather than derived from stable individual preferences.

Quantity and quality effects of advertising: a demand system approach

Agricultural Economics, 2007

Quantity and quality effects of advertising are investigated in this article. A censored demand system is estimated for fish, beef, pork, and other meats using Norwegian household data. In the demand model, generic fish advertising and meat advertising is introduced as demand shifters, and at the same time unit values are treated as endogenous. The unit values capture the quality of the commodities. Empirical findings show that advertising can have both quantity and quality effects on household demand.

Consumer Demand for Meat Cuts and Seafood

2007

Household at-home consumption of different types and cuts of meat and fish products is investigated by estimating a large censored demand system with a two-step procedure using ACNielsen's Homescan data. We find different price and expenditure elasticities between low-income and high-income households. High income households are less responsive to price changes, and the substitution patterns also differ between the low- and high-income households. Whereas the uncompensated elasticities suggest a mixture of gross substitutes and complements among the products for both low- and high-income households, the compensated elasticities suggest net substitution is the obvious pattern for the low-income households.

IDENTIFYING THE EFFECTS OF GENERIC ADVERTISING ON THE HOUSEHOLD DEMAND FOR FLUID MILK AND CHEESE: A TWO-STEP PANEL DATA APPROACH

2002

A two-step model with sample selection is applied to panel data of U.S. households to estimate at-home demand for fluid milk and cheese, incorporating advertising expenditures. The model consistently accounts for sample-selection bias, unobserved household heterogeneity, and temporal correlation. Generic advertising programs for fluid milk and cheese were effective at increasing conditional purchase quantities, with very little effect on the probability of purchase. In contrast to aggregate studies, the long-run generic advertising elasticities for cheese were larger than for those of fluid milk. Advertising response varied considerably across sub-product classes, while branded advertising expenditures were largely insignificant.