Assessing luxury brands and eWOM using online reviews: Hospitality Management on the edge (original) (raw)

2011 IEEE International Conference on Computer Science and Automation Engineering, 2011

Abstract

Along with the growing usage of the Internet in the service sector, online reviews of service experiences have been gaining attention in the hospitality management literature. However, studies of this field are mostly focused on developed countries, with few exceptions concerning developing ones, which are gaining growing importance. This study fills the void by examining the biggest developing country—China, in

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