Sanjeet Kumar Sah 1 Faiyazurrehman 2 Spl-Issue on "CULTURAL STUDIES IN THE 21 ST CENTURY" Editor-FAIYAZURREHMAN (original) (raw)

2020, VEDA’S JOURNAL OF ENGLISH LANGUAGE AND LITERATURE (JOELL)

Mass media is an effective discipline in Cultural studies which is a multidisciplinary field. Mass media influence can be classified into a positive or negative impact on teenagers, children, education, and every aspect of society. The paper aims to present mass media and especially focuses on mass media influence in society. Most people are impacted by mass media through the style of influencer, thought of influencer, the lifestyle of the influencer. In another way, the paper partly concerns the relationship between mass media and popular culture in cultural studies. The paper gives the details and defines mass media as-mass media means to often the information to a large population. In the words of Perse, "how to control, enhance, or mitigate the negative impact of mass media on the individual and society." Thus, mass media influence is seen on a large scale in the second decades of the 21 st century and see how mass media influence the people.

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