Digital campaign as an information and communication tool for tourist promotion during the corona crisis -an example of a media campaign of the Tourist Board of Međimurje County "Međimurje gives more" (original) (raw)

The Impact of Digital Marketing on Health Tourism in the Western Balkans during the COVID-19 Pandemic

Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality eBooks, 2021

Health tourism is the fastest growing healthcare industry worldwide and it refers to patients traveling to other developed or developing countries to improve or renew individual medical interventions. The growth of health tourism can also be seen as a chance for innovation and growth in developing countries. With this type of tourism as an export-growing strategy, many socioeconomic problems can be solved that developing countries with traditional industries are faced. The Covid-19 pandemic has changed the current views on the ways of doing business, as well as on tourism, which is becoming the industry that has suffered the most damage. In that sense, regional cooperation could be of saving importance for the tourism of Western Balkans countries after the pandemic of the Covid-19 and especially health tourism.

Create Successful Content Media as Crisis Mitigation in Tourism Industry During Covid-19 Pandemic

2020

Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic casting a shadow on tourism industry, even online travel management that has utilized technology is experiencing a crisis. This study uses a descriptive qualitative research approach by collecting data through observation, book documentation and interviews to examine the effect of Covid-19 pandemic on tourism industry. This study found that in a crisis situation, it is very important for tourism industry to create successful content as crisis mitigation in tourism industry during the Covid-19 pandemic. It is also necessary to conduct the four stages as framework of a human driven process (facilitated by technology) to close the gap...

Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic

Journal of Theoretical and Applied Electronic Commerce Research

The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly importa...

Role of Creativity, Innovations, Digital and Cognitive Technologies for Marketing of Family, Small and Medium Tourism Businesses in Regional Economic Development During and After Coronavirus Pandemic

Almatourism: Journal of Tourism, Culture and Territorial Development, 2021

The article highlights challenges that face the tourism industry due to the COVID-19 pandemic. The analytical reports identified key negative trends and the impact of the tourism industry on socio-economic development indicators. The analysis of the historical facts of the development of crisis phenomena in the tourism sector provided an opportunity to state the fact of cyclical formation on the basis of biological threats in different regions of the world. In the context of this study, the main problems ofthe development of the tourism industry of Ukraine against the background of the pandemic and economic crisis are highlighted. Roadmap for overcoming the crisis presents innovative tools based on cognitive technologies such as neuromarketing, mobile marketing, blog marketing, event marketing, branding, as well as diversification of tourism entities, proposed to support small and medium-sized businesses operating in the tourism sector that have suffered the most from coronavirus me...

Analysis of Public Interest in Online Tourism in the Middle of the COVID-19 Pandemic

JELAJAH: Journal of Tourism and Hospitality, 2021

This study aims to analyze people's interest in traveling in the era of the Covid-19 pandemic, with a focus on online tourism as an alternative to overcoming concerns about exposure to the virus and the imposition of Large-Scale Social Restrictions and Micro and Community- Scale Social Restrictions. The economic downturn in the midst of the threat of the spread of the pandemic which is not yet known when it will end, is a challenge for the government and society to adjust to the existing conditions. Currently, economic activities are re-opening by implementing health protocols to prevent and control the spread of the virus. It is necessary to restore tourists' trust in the midst of anxiety and the need to travel. This study used a qualitative descriptive research design with a cross sectional approach. Through an analysis of people' s interest in traveling in the era of the Covid-19 pandemic, it was found that the community (local tourists) had quite a high interest in o...

Implementation of SAVE Model Marketing in Digital Media: A Study of Kandri Tourism Village During Pandemic Covid-19

Proceedings Of International Conference On Communication Science

The purpose of this article is to find out how the marketing communication strategy of Kandri Tourism Village in digital media, which is based on the SAVE (Solutions, Access, Value, and Education) model. The method used in this research is a qualitative method with a descriptive approach. The information was gathered through in-depth interviews with informants and the results of content analysis on Kandri Tourism Village's digital media. Every aspect of SAVE will be identified as a message that will become content in digital media. The results showed that the marketing communication strategy carried out by Kandri Tourism Village was based on the Relationship Marketing model. The use of this model is an adaptation during the COVID-19 pandemic when an approach through product awareness through storytelling content is more applicable and needed than using the personal selling method. Kandri that offers a variety of activities that support the preservation of the local culture, and ...

Tourism Consumption Trends Changing and Tourism Promotion After the Outbreak of Covid-19

ASEAN Journal on Hospitality and Tourism, 2022

The COVID-19 outbreak has caused an unprecedented health crisis, had a significant economic impact on many worldwide sectors and transformed the tourism sector to unprecedented levels. Also, create new challenges and new development paths. The main findings show that online information sources gained weight over consulting friends and relatives. Except for specialised and advisory services, a significant advance in digitisation is expected, where online platforms will displace physical travel agencies. Additionally, technologies such as applications, e-payment, online check-in/out, and artificial intelligence (AI) may play an increasingly important role in the long term. Each trip is a self-organised "traveller" who fewer purchases a journey from the tour service provider "tourist". Natural-based tourism, such as slow tourism, eco-tourism and adventure tourism, becomes the primary tourism forms. Marketing and promotional communications in safety, flexibility and hospitality that emphasise the understanding of personal risk and epidemic prevention stimulate the interest of tourists' "tourists' motivation".

Post-Pandemic Digital Tourism Strategy

Advances in Social Science, Education and Humanities Research

The economy of developing country is highly dependent on tourism sector. Indonesia is one of the developing countries in Southeast Asia that is suffering from the impact of Covid-19. This study aimed to analyze the effect of perceived ease of use, perceived usefulness, and social influence on the respondent's intention to enjoy the travel experience using digital technology. This paper takes Borobudur Temple as an example. This research applied quantitative methodology to discover which factors influence the level of tourists' interest in using the tourism digital application guide. The results show that the most effective way to change tourist behavior is to provide convenience and service quality. The results also indicate that the habit in doing online transactions have no impact on tourist eagerness to use the new tourism system. This study provides analysis of online responsiveness to Covid-19 for preparing the post-pandemic digital tourism.

Assessing the Effectiveness of Technology in Destination Marketing during the COVID-19 Pandemic

E-Journal of Tourism, 2021

Technology has played an important role in tourism and the COVID-19 pandemic expanded this role as well as its importance. This research therefore explores the impact that technology made in destination marketing during the time of the pandemic. This research explores the pandemic's first year of widespread global coverage both in the media and in academic literature. An extensive review of technology use in destination marketing and COVID-19's impact on destination marketing is conducted. The present research is mainly concerned with the first year of the pandemic but is not limited to that period since the adoption of technology in tourism existed before the pandemic but increased due to the pandemic. This research made every attempt to investigate this phenomenon. Based on findings of the research, future research direction is proposed.