Analysis Of Effects Of E-Commerce Activities At Social Network Sites On Individuals' Financial Attitude And Behavior: An Empiric Study In Bitlis (original) (raw)

The financial behavior of each individual while shopping varies. The price factor is one of the factors that come to the fore in the purchases made on the internet and in other ways. This causes individuals to be anxious or satisfied during shopping. Therefore, the purpose of this study is to determine whether there is a significant difference between the tendencies of individuals in ecommerce transactions made on social network sites and their financial attitudes and behaviors. The sample of the study is individuals who live in the city center of Bitlis. Data collection method is a simple random sampling method, one of the probabilistic sampling methods that is to say survey technique is used. The data obtained from the survey forms is analyzed by using the SPSS (Statistical Package for the Social Science) 20.0 program. Frequency analysis, t test, anova and correlation analysis were used in the study. In addition, 6 hypotheses were determined in the study; These hypotheses were concluded with analysis suitable for the study. According to this; Hypotheses 1 and 2 were rejected; The 2nd and 3rd hypotheses were accepted. For the 5th and 6th hypotheses, the result of the correlation shows that there is a positive relationship between the variables. As a result of the study, it is seen that e-commerce transactions made on social network sites have an effect on individuals' financial attitudes and behaviors. It has been determined that the effect of the price factor that arises especially during shopping on the satisfaction attitude of individuals is not negligible. This study can be beneficial in terms of contributing to the financial attitudes of consumers who have great importance in trade while doing e-commerce. Key Words: Social Network, E-Commerce, Attitude, Financial Attitude