Analysis Of Effects Of E-Commerce Activities At Social Network Sites On Individuals' Financial Attitude And Behavior: An Empiric Study In Bitlis (original) (raw)
Related papers
Today using of internet and virtual media is member of people life. One of the most important dimensions is costumer shopping behavior. By developing online social commerce systems,people can buy all the goods easily without going to store.The main objective is checking the effect of social commerce factors of costumer purchase behavior on Digikala website. Four variables of social support, product uncertainly, seller uncertainly and third part information are included. This paper explores social commerce and the effect of them on purchase behavior has inspected. Statistical society is population of 20 years old of Isfahan who buy goods on Digikala website. According to Cochran c-0, sample size is 348 that out of 348 questionnaires between statistical society distributed, 333 questionnaire gained properly. Information is gained by Bay and colleagues standard questionnaire that narrative and reliability has approved. After data amassment, information has been analyzed by SPSS and AMOS. Data analysis method and hypothesis inspection showed structural equations and β coefficient is 0.05. Results showed that social support do not affect on costumer purchase behavior. Moreover Seller and product uncertainly has positive affect on product uncertainly. Also seller uncertainly and product uncertainly has positive and social support has negative effect on uncertainly product
International Journal of e-Education, e-Business, e-Management and e-Learning, 2017
This paper is a research on factors that affect the student's decisions for buying products and services on internet by using data analysis from 345 students as the sample group. The study is used descriptive statistic as basic statistic for describing characteristics of the sample group by using percentage calculation for analyzing sample's personality, mean calculation for analyzing level of opinion, and standard deviation calculation for analyzing level of opinion. The study found that factor of product is the variety of goods and services. Factor of price is the specific explicitly price of goods and services. Factor of distribution channels are easy-to-use and beautiful website. Factors of boosting the market is guaranteed to deliver goods and services. The personnel factor is that employees are knowledgeable about our products and services. Factor of the process serving is a beautiful site that easy to use with clear detailed. Factor of service environment is booking or buying goods and services can be done all in one step.
The Effect of Online Consumer Riview on the Intention of Buying Products on Social Commerce
APTISI Transactions on Mangement (ATM), 2019
E-commerce is one form of evolution business models that adopt Web 2.0 technology with the aim of increasing consumer participation and gaining economic value (greater economic value) .This study aims to conduct confirmatory research on the relationship between social trade construction, online consumer review, trust and intention to buy through a questionnaire survey done to e-commerce users, especially students at Pekalongam IAIN using the purposive sampling method. The results of the collected questionnaires are then analyzed quantitatively using partial least square (PLS). From the analysis and quantitative testing that can be done It was concluded that online consumer review does not have a direct influence on the intention to buy, but construction of trade has a direct influence on the buyer's trust and it is known that trust has a direct influence on the intention to buy..
Examine the Effects of Social Commerce on the Willingness of Customers to Buy
2016
New developments in the field of information and communication technologies and the emergence of Web technology have created a new branch in e-commerce called social commerce. The present paper aims to examine the effects of the social commerce on the willingness of customers to buy. Therefore, we have distributed 308 questionnaires among University students in Sanandaj. Using PLS method the results indicated that social commerce has a positive and significant impact on willingness to buy. But as we consider trust as an intermediate variable between these two the level of effect increased.
Banking sector has considerably received its share from the internet use which has rapidly become widespread along with Globalization and developing technology. Recently, especially the use of internet banking has become widespread. In our country, developing market structure and competitiveness have augmented the importance of internet banking service. In this study, the aim is to improve appropriate marketing strategies and to be guiding in banking sector by examining the attitudes of the students in Trakya University Keşan Yusuf Çapraz School of Applied Sciences towards internet banking use. The study has been formed by the data which have been gained from the direct surveys on 300 students. In the study, it has been determined that all of the university students use internet banking. The attitudes of students towards ınternet banking use have been evaluated with factor analysis. 18 – variable factor analysis has been determined as 2 factors (Advantage, Reliability and preference). Besides, Kolmogorov Smirnov test has been applied in order to determine whict test is to apply in testing the differences between gender and sub-dimensions of the students' internet banking use attitude scale. Accordingly, parametric tests have been determined to apply and t test has been used.
“ON LINE SHOPPING ATTITUDE OF CONSUMERS” WITH SPECIAL REFERENCE TO THRISSUR DISTRICT
Online shopping is a major part of the overall electronic commerce, or e-commerce, industry which consists of all the buying and selling of goods and services over electronic systems such as the internet and other computer networks. With the spread of the internet, the amount or trade that is conducted electronically has seen extraordinary growth; and has led to innovations and development in areas such as electronic funds transfer, electronic data interchange and internet marketing. Internet marketing and online shopping are complimentary. Internet or online marketing is the most effective way to brand the product line or services and to increase the visibility on line. It follows that a properly marketed and visible online business will experience a growth of shoppers and a higher conversion rate. The study aims in analysing the online shopping attitude of consumers in Thrissur. Sample size considered for the study is 50. Statistical test Chi Square is used in the study with the help of Microsoft Excel.
An Analysis of Factors Affecting on Online Shopping Behavior of Consumers
The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behavior. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective norms, perceived behavioral control, domain specific innovativeness and attitude on online shopping behavior as the hypotheses of study. To investigate these hypotheses 200 questionnaires dispersed among online stores of Iran. Respondents to the questionnaire were consumers of online stores in Iran which randomly selected. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method (type of correlation).
CONSUMER BEHAVIOR ANALYSIS OF INTENTION TO BUY ON SOCIAL COMMERCE IN INDONESIA
IAEME PUBLICATION, 2019
The purpose of this study was to determine consumer behavior towards purchases on social commerce in Indonesia. Research is quantitative using theories from previous studies. Statistical analysis was performed using Multiple Linear Regression. The data was collected using an online questionnaire on a sample of users who had made transactions and accessed social commerce as many as 161 people. Data analysis in this study using SPSS v25 software. The results of hypothesis testing show that the variable E-WOM, Customer Satisfaction, Trust, Social Existence, and Quality Information have a significant effect on consumers' efforts to make purchases, while variable sharing and social support have no effect.
Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) optimization technique, a model that represents the relationship between customer orientation, social influence, reputation, privacy and how they affect the perceived risk, is proposed. The purpose of this is to enable companies to develop more effective methods of reducing this barrier and create strategies to increase purchases through e-commerce. Gran parte de las decisiones de compra tienen asociado un nivel de riesgo procedente del ambiente incierto al que se enfrenta el comprador, así como de las posibles consecuencias negativas que puedan producirse. A través de un estudio empírico, y mediante un análisis de regresión de variables latentes por medio de la técnica de optimización de mínimos cuadrados ordinarios (PLS), se propone un modelo que represente las relaciones entre la orientación del cliente, la influencia social, la reputación, la privacidad y cómo estas afectan el riesgo percibido; esto con el fin de permitir a las empresas elaborar estrategias más efectivas para atenuar esta barrera y con ello, el aumento de las compras por canales de comercio electrónico.
Online Shopping Consumer Behavior-
This research covers the main factors that are affecting the decision making of the Lebanese consumer, and his behavior when purchasing a product or a service online. The result asserts that Lebanese consumers have no trust, no confidence in online sites, faces difficulties when encountering website, perceived risk of internet purchase.