Generating ideas for new mobile tv services: accepting and socializing mobile television (original) (raw)

TV on the move: An empirical research on the transformations in today’s mobile television

Mobile communication systems are responsible for some of the most significant changes that are taking place in cultural practices. Nowadays, media convergence and other similar socio-technological processes have facilitated mobile phone adoption as a portable, multi-use, interactive device that individuals use to enable them to manage important aspects of their work and leisure time. This study attempts to examine the factors influencing the adoption of mobile TV, the related trends (in terms of experiences, ideas, and models), and the type of user that operates this device. This research also analyses the values, perceptions and motivational needs of users as well as the benefits and drawbacks they encounter when using mobile TV. The study develops a mobile TV content test by using a viewing experience among 100 students from the universities of Malaga and Seville, in Spain. Structured questionnaires with closed questions are used with qualitative techniques that promote virtual discussion in forums that focuses on face-to-face groups. Despite the fast advance of technology, which has seen a considerable improvement in terms of mobile terminals provision since 2010, the study has enabled the development of a theoretical model of the phenomenon of mobile TV that remains relevant, and the proposed classification of user preferences in terms of ergonomic technology, delivery dynamics, the economic value of services, and consumption patterns and scenarios continue suitable in the current stream of cultural practices. The main results focus on participants’ evaluations of mobile media narrative and the cross-platform experience