Developing new tourism products (original) (raw)
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Tourism has been key global economic activities and youth is said to be the mind share attainer in which they are the opinion starter for many movements and trends. This study try to acknowledge the decision making of the youth, how they choose their tourism destination site using conjoint analysis to evaluate their preference attribute. The result showed that the most youth choose tourism destination with attributes such as international trip, friendly local people and has local specificity, and the expense in this trip is focused to enjoy sightseeing
Ocean & Coastal Management, 2016
This study used choice modeling to assess demand by saltwater anglers and non-anglers, visiting the South Carolina coast, for value-added experiences and services associated with charter boat trips. Diverse non-fishing trip attributes including onboard amenities, onshore activities, quality of captain and crew, onboard nature-based tourism, onboard culture-based tourism and interpretation and education services were tested. Sampling of saltwater, recreational fishing, license owners and coastal tourists in 2013 produced 544 surveys (anglers ¼ 277, non-anglers ¼ 267). Study results showed that both groups placed importance on Quality of Captain and Crew, Onboard Amenities and Boat Fee. Only non-anglers placed importance on Onboard Nature-based Tourism. The marginal willingness to pay of Quality of Captain and Crew (high level
A Stated Preference Choice Approach to Understanding Angler Preferences for Management Options
Human Dimensions of Wildlife, 2005
Saltwater fishing tournaments in the United States are generally not regulated nor are there different fishing regulations for tournament and nontournament anglers. Although much is known about those who participate in fishing tournaments in terms of their fishing motivations, attitudes, and characteristics, much less is known at the angler population level regarding their preferences for tournament opportunities. Using a stated preference choice model with hypothetical scenarios to simulate participation choices and understand preferences, study objectives were to identify angler preferences for various types of tournament fishing ''products.'' Four tournament policy characteristics were investigated: promotion of catch and release, bait restrictions, whether a percentage of the tournament entrance fee should go to support fishery management activities, and whether a tournament should be a nonprofit or profit-making venture. Three expectation attributes were inserted: tournament size, trip cost per day, and whether a tournament is family friendly. We sent seven different versions of the mail questionnaire to 1,633 anglers. Of 795 returns, 648 were used for estimating conditional logit models. Analysis indicated that a scenario with no management interventions was not most preferred. Anglers most preferred a conservation-oriented option that introduced additional management measures. Overall, scenarios with management interventions were more favored than the status quo situation (with no management interventions). Although respondents showed reluctance to adopt other management-related options, results generally indicated they were increasingly concerned with sustainability of fish stocks and potential conflicts between tournament and nontournament users and preferred tournament products that reflect these concerns.
An Empirical Study of Tourist Preferences Using Conjoint Analysis
Int. Journal of …, 2010
Tourism and hospitality have become key global economic activities as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. While the growth in tourism has been impressive, India's share in total global tourism arrivals and earnings is quite insignificant. It is an accepted fact that India has tremendous potential for development of tourism. This anomaly and the various underlying factors responsible for it are the focus of our study. The objective being determination of customer preferences for multi attribute hybrid services like tourism, so as to enable the state tourism board to deliver a desired combination of intrinsic attributes, helping it to create a sustainable competitive advantage, leading to greater customer satisfaction and positive word of mouth. Conjoint analysis has been used for this purpose, which estimates the structure of a consumer's preferences, given his/her overall evaluations of a set of alternatives that are prespecified in terms of levels of different attributes.
Eliciting Malaysian Consumer Preferences for Marine Fish Attributes by Using Conjoint Analysis
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The study of consumer's preferences, taste and behaviour in the purchase of food products are of great importance for marketing strategy. As the Malaysian per capita income increases, consumers are expected to move to the higher level of their food intake, particularly in terms of attributes offered by food products. For instance, the affluent consumers demand for new food products, better quality, new packaging, more convenience, new delivery systems, safer and more nutritious foods and they are willing to pay for the demanded attributes. This study attempts to investigate the demand and willingness to pay for marine fish attributes by Malaysian consumers, using conjoint analysis. Based on the results from focus group survey, four attributes were chosen; freshness, packaging, location and price. Least squares regression was used to estimate part-worths for the conjoint analysis. The findings suggested that the most important attribute for marine fish was freshness, followed by ...
Consumer Preferences Toward Marine Tourism Area
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The marine zone tourism is growing attracting more tourists. Pramuka Island is marine conservation area enriched with marine biodiversity in coral reefs and other natural resources. To develop this potential tourist destination, a customer-based marketing program is required to attract domestic and foreign tourists. The main vision is to understand tourist preferences for marine tourism activities and facilities. A research was conducted on Pramuka Island as a well-known marine tourism zone. The objective was to determine the key tourist preferences for marine tourism destination. Research methods utilized Cochran Q test and Conjoint analysis where the primary data were obtained from tourist respondents. The result showed that there was a tourist preference based on the five attributes considered most important, namely tourism activities, tourist attractions, types of accommodation, food and souvenirs types. This study provided marine tourism destination management with useful guida...
2013
Kenyir Lake is one of the popular ecotourism destinations in Malaysia which offers spectacular scenic beauty to the visitors. Water transportation is the main method of travel here and the popular water transportation is the house boat service. Tourism industries at Kenyir Lake generate large financial income from house boat attractions,and therefore improvement of these services and the determination of relevant policies for management and maintenance are vital for future development. The objectives of this research are to evaluate the attitude and perception of the visitors towards the recreational aspects of Kenyir Lake and to evaluate the visitors’ preferences for house boat services attributes at Kenyir Lake. Data was obtained by using questionnaires as part of a face-to-face interview with the visitors who rented house boats during their vacation at Kenyir Lake. A total of 285 respondents were interviewed over January to March 2012. The results show that most of the visitors a...
Effects of Catfish Angler Catch-Related Attitudes on Fishing Trip Preferences
North American Journal of Fisheries Management, 2013
To assist the Texas Parks and Wildlife Department in developing a statewide catfish management plan, we surveyed 1,078 freshwater catfish anglers to examine their catch-related attitudes and trip preferences by using a stated choice experiment. Respondents were presented with a series of paired hypothetical fishing trip scenarios for catfish and were asked to choose the trips that they most preferred. Trip scenarios varied by the relative number of catfish that were caught and harvested, relative size of catfish that were caught, water body type, level of site development, and distance traveled (i.e., representing travel costs). A conditional logit model was fitted to analyze angler preferences by determining the influence of trip attributes on angler choice. Model results indicated that anglers' choice of fishing trips was most influenced by distance traveled, followed by the catch-related aspects of the trip, with catfish size having a greater influence than the numbers of catfish caught or harvested. We then conducted a latent class analysis of catfish anglers, which involved the use of cluster analysis to assign anglers to five groups based on their catch-related attitude scores, and we reran the stated choice model for each cluster. Clusters ranged from harvest-oriented anglers to size-oriented anglers that were focused on catching large trophy fish. Results from these models can assist fisheries managers in setting management goals and objectives that best meet the needs of their clientele. . Previous studies of catfish anglers have examined preferred fishing locations , consumption and regulations (Wilde and Riechers 1994), and angler motivations . Although these previous studies were useful, there were concerns that the studies were oversimplified. Typically, respondents were asked single-item questions to rate the importance of individual characteristics of the angling experience. Anglers were rarely asked to make explicit tradeoffs, and there was no good way to quantify such trade-offs. The TPWD decided that a new approach was needed to address these shortcomings. 965 Downloaded by [Mississippi State University Libraries] at 07:45 24 September 2013
Using Co-Operative Evaluation to Explore Travel and Tourism Decision-Making
Information and Communication Technologies in Tourism 2004, 2004
This paper reports on the use of 'co-operative evaluation' to investigate tourists' decision making behaviours when using Internet resources. Co-operative evaluation is a qualitative 'think-aloud' technique used to investigate usability problems in interactive systems. In this study, the technique is adapted to examine both interaction problems and decision-making activities of subjects attempting to plan a weekend break to Paris. The results show that existing general accounts of decision-making in e-commerce are not sufficiently rich to describe decision behaviours in tourism. Also, these accounts may be enhanced by reference to descriptions of tourism decision-making that pre-date the development of e-commerce. The findings also suggest that many existing web-based tools to support tourism decision-making are poorly matched to the needs of Internet users.