Creative practices in the design studio culture: collaboration and communication (original) (raw)
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The relationship between technology and design practice:
In all aspects of design, Architectural, Interior, Industrial, Graphic etc. practitioners are expected to utilise digital tools to communicate, project manage, visualise and manipulate their creative output. (Carter 1993) However in some sectors of the design industry the use of digital techniques has increased to the exclusion of almost all other forms of visualisation and output. In these sectors the use of digital technology has developed from being a tool used to collate and refine ideas generated from across a range of media, to a situation where all design activity and communication can now take place “online”. It is now usual for a design professional to practise with a high degree of skill in several digital software packages and to have more than one social networking portal at their disposal. This in turn requires the possession of the necessary hardware to run the software, (Nardelli et al 2009) and to communicate. 1. Digital Technology is a very valuable tool but to what extent does the technology constitute a form of hegemony? 2. Does the design and content of the software impose limits on the design process? Or do users impose their own strictures on their use of such systems, consciously or unconsciously based on their proficiency of using these tools? Modern theories in creativity coupled with new techniques in analysing brain function indicate that there may be areas of concern. 3. Are social network portals being used effectively? 4. Is there potential in Augmented reality for Creative practices?