Gender Perspective of Campus Shuttle Service in Ghana (original) (raw)

INTERNATIONAL RESEARCH JOURNAL OF MANAGEMENT AND COMMERCE, 2014

Abstract

A cross sectional study of gender perspective of campus shuttle service was carried out using 891 questionnaires administered on students from the three foremost public universities in Ghana. The questionnaires containing gender of respondents and modified SERVQUAL scale were administered through simple random sampling at the designated bus stops in the three universities from 8am-4pm. The results revealed that males patronized shuttle service more than females; male’s perceived functional quality differed from female’s and The findings of the hypothesis showed that there was a significance gender difference in perceived functional quality.

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