Internet of Things and value co-creation in the cultural industry towards Service Dominant logic perspective (original) (raw)
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Marketing research apprises scholars in different disciplines of a paradigmatic reorientation from a traditional goods-dominant (G-D) to a service-dominant (S-D) logic. S-D logic re-conceptualizes the notion of economic exchange. The cornerstone of this reorientation is the concept of value co-creation—a collaborative process of reciprocal value creation among various actors. Owing to S-D logic’s significance, information systems (IS) research discusses its prospective implications on core elements of the IS knowledge base. However, an equivocal understanding of value co-creation’s foundations, semantics, and use emphasizes its underlying theoretical ambiguity in IS and marketing research. Through employing Methontology, a well-structured methodology to build ontologies, we develop a value co-creation ontology for IS from an S-D logic perspective. The developed ontology not only offers a multidisciplinary glossary of value co-creation’s constituent concepts, but also thoroughly depi...
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IoT initiatives look promising and straightforward, but they are far more complicated to enact as it stands today. Although developing digitised artefacts offers a rich new set of value creation and growth opportunities to organisations, to grab these opportunities encompass a wide variety of strategic risks. In this context, in academia, little attention has been focused on NPD processes, development risks and value creation in IoT. Thus, this paper offers a discussion on what development risks are found, what is new approach to NPD process, and how value for IoT is created comparing its counterpart in traditional manufacturing economy. To achieve this aim, a literature review was undertaken to examine existing value creation and NPD models, which are continuously evolving but not much improved in their application to developing digitalised artefacts. Through a case study, the risks, opportunities and activities for IoT development are further elaborated and critically discussed. Finally, along with a discussion of the strategic development challenges and opportunities, a continuous process of a new NPD model for IoT products and services is proposed.
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The underpinning logic of value co-creation in service logic is analysed. It is observed that three of the ten foundational premises of the so-called service-dominant logic are problematic and do not support an understanding of value-co-creation and creation that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the interaction concept, the locus and nature of value co-creation cannot be identified. Based on the analysis in the present article it is observed that a unique contribution of a service perspective on business (service logic) is not that customers always are co-creators of value, but that under certain circumstances the service provider gets opportunities to co-create value together with its customers. Finally, the three problematic premises are reformulated accordingly.
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Starting from an overview of the current trends in ICTs and adopting a SD Logic perspective, the paper is aimed both at analyzing users' engagement in the e-cultural value co-creation process and at proposing a theoretical model conceptualized to shed lights on the interactions occurring between users and culture organizations that led to the (co)creation of value-in-context. The paper starts with a theoretical-conceptual analysis about the digitalization process and focuses on the impact that this process has had on culture heritage domain. The proposed theoretical model specifies which mechanisms the digital capabilities enable for co-creating e-cultural value. Even though the paper lacks an empirical validation, it offers a concrete exemplification of the proposed model. Thus the paper conceptualizes a theoretical model which provides interesting suggestions that help heritage managers in adopting strategies able to shape a cultural service ecosystem. The originality of this conceptual research lies upon its contribution in deepening the understanding about e-cultural value co-creation process and in conceptualizing a model based on the concept of value in context.
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