Policy challenges of food advertisements from the viewpoints of Stakeholders: A qualitative study (original) (raw)

Advertising in business is a type of communication that persuades and encourages people to take a particular action. Advertisements can be a tool for the introduction of various foods and services to the public. The effects of TV food advertisements have been the issue of extensive research over recent decades. According to the systematic reviews of evidence, television (TV) advertising is responsible for a large share of the marketing of unhealthy foods (World Health Organization, 2011). Watching TV is significantly associated with increased consumption of unhealthy foods, including fast foods, and there is sufficient evidence that TV advertising influences food preferences, purchasing requests, and eating behavior (Aktaş Arnas, 2006; Chang & Nayga, 2009). A systematic review and meta-analysis study in 2019 showed that most self-reported studies examined the effect of food advertising on consumer shopping behavior (Qutteina, De Backer, & Smits, 2019). In order to battle the spread of unreliable information, it will be necessary for food risk stakeholders to actively engage with users to correct any sophistries (Rutsaert et al., 2013).