What makes strategic usability fail?: lessons learned from the field (original) (raw)

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What makes strategic usability fail?: lessons learned from the field

1999

dennis wixonDennis Wixon

Abstract

... Surprisingly, basic research in human factors is one; the other is ethnographic research about the target audience. Although usability groups often treat ethnographic field studies as expensive adjuncts to usability testing, for strategic usability the reverse is true. ...

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