What Drives the Adoption of Smart Travel Planning Apps? The Relationship between Experiential Consumption and Mobile App Acceptance (original) (raw)
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Integrative model for the adoption of tour itineraries from smart travel apps
Journal of Hospitality and Tourism Technology, 2021
Purpose-Travelers are increasingly planning trips using smart travel planning apps to manage travelrelated activities. They obtain their preferred tour itineraries with the use of these apps and subsequently choose their tour destinations. Therefore, the purpose of this study is to investigate the effects of smart tour itineraries on travelers and explain what drives the continual use of them. Design/methodology/approach-Drawing on the unified theory of acceptance and the use of technology model and experiential consumption (UTAUT), the authors conducted this study in Malaysia with a sample of 307 travelers who are familiar with the use of mobile apps. Findings-The results confirmed that all the UTAUT dimensions except the facilitating condition are significantly related to the intention to use the itinerary. Both the hedonic and utilitarian values in personal consumption significantly motivate the travelers in the behavioral intention to use the itinerary. Originality/value-This paper offers a good explanation of how the itinerary plans can be used by examining the theories behind the current app's usage. Many researchers have examined the adoption of the smart travel apps, which has rarely been tied to the antecedents that drive how the travelers use itineraries that are designed by the smart travel apps. This study contributes to the research regarding using the mobile travel apps by developing an integrative model to explain the traveler intentions to use smart travel itineraries.
Behavioural Intention to Use Travel Mobile Apps in Malaysia
2019
Mobile apps have changed the world and our daily lives. It is also changed the way we travel by making it more affordable, convenient and efficient. Recognizing the enormous impact of travel apps toward the tourism industry, it has drawn the researchers to further understand factors that affecting traveller’s intention to use travel apps. Furthermore, the Unified Theory of Acceptance and Use of Technology (UTAUT) model are among the user’s behavioural intention model that is still new and was limitedly applied in the tourism industry. Thus, this paper is aiming to examine the intention of a local resident to use travel mobile apps by using the UTAUT model. This study will contribute to providing new insights into users’ adoption and preferences of mobile apps, particularly in the tourism context. In addition, it will provide practical guidance to the mobile application developer in designing features of mobile apps that are most likely by traveller.
Travel Mobile Applications: the Use of Unified Acceptance Technology Model
International Journal of Innovative Technology and Exploring Engineering, 2020
In the current era of globalisation, the Internet plays a major role in people’s lives. It has also altered the style of people travel by providing a cheaper, more convenient and more efficient price. Recognising the broad impact of travel applications on the travel sector, researchers have focused on the study of determinants of travellers’ intention to utilise travel apps. In addition, among the consumer behaviour models used to study the tourism sector, is Unified Acceptance and Use of Technology (UTAUT) model which is the common and new models nowadays. Therefore, the existing study is expected at evaluating the local residents’ intention to utilise mobile travel applications based on the UTAUT model. The self-administered questionnaire was distributed to 390 of Malaysian millennial which the IBM SPSS 24 version was selected for the data analysis. The study demonstrated that the variables of UTAUT are related to behavioural intention. This study contributes to new perspectives o...
Tourist Adoption of Mapping Apps: A UTAUT2 Perspective of Smart Travellers
Tourism and hospitality management, 2017
Purpose-Mapping apps are location based travel apps used for navigation and routing. These apps are gaining worldwide popularity because of its enormous potential. Despite of the growing popularity and utility of the mapping apps, the published literature in this area is scarce, leaving an unexplored area of research. Thus, the current study aims to identify factors affecting tourist's intentions to use mapping apps while travelling. Design-The Extended Unified theory of acceptance and use of technology (UTAUT2) was applied as the basis of the present study Methodology-The data was collected from 284 travellers in India using a structured questionnaire. The data was analyzed using Partial Least Square approach. Findings-The results indicated that the most significant antecedents of behavioral intentions are habit, facilitating conditions, performance expectancy and hedonic motivation. It was observed that the actual usage behavior was influenced by traveler's intentions and habit to use the technology (mapping apps). However it was noted that effort expectancy, social influence and price value had no significant effects on the tourist's intentions to use mapping apps while travelling. Originality of the research-Till date limited empirical studies have explored the adoption of mapping apps by travelers. This study is unique as it explores the adoption intentions using a relevant theoretical framework in the developing economy context wherein the use of mapping apps is still in the nascent stage. This research contributes to the literature of innovation adoption and provides an interesting perspective to companies developing location based travel mobile apps.
Journal of Business Economics and Management, 2019
The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e-servicescape environment and e-word-of-mouth communication play major roles in determining intentions to adopt tourism apps and to visit tourism destinations. Perceived ease of use and perceived usefulness tend to be moderators of the effects of the e-servicescape environment and e-word-of-mouth communication on attitudes towards using apps. The results may be important references to conduct further validations, and critical for marketing managers when designing specific criteria to enhance mobile apps and their adoption. The different managerial implications – including apps to differential marketing tools, improving attitudes towards using...
The factors affecting tourism mobile apps usage
Tourism & Management Studies, 2023
The purpose of this study is to determine the key factors affecting the behaviour of using tourism mobile apps. Contrary to previous studies, the present paper highlights the key factors by evaluating the perceived advantages and technological self-efficacy together. So as to evaluate overall measurement quality and test the hypothesised relationships, a two-step approach was applied. In the first step, confirmatory factor analysis (CFA) was employed to test the validity of the measurement scales. Then, the dataset was analysed using the PLS-SEM method to test the proposed hypotheses. Data were collected from 213 adult participants through an online survey. The study revealed that timesaving is a key determinant of tourism mobile apps usage with the highest beta coefficient (0.335, p<0.01). The effects of convenience (0.293) and technological self-efficacy (0.201) were also significant and positive. However, the perceived financial advantage does not have a significant effect on the behaviour of tourism mobile apps usage. Given the growing value and market potential of mobile applications, this research provides crucial empirical evidence for application developers and tourism researchers about the use of mobile applications for the tourism industry.
What determines tourist adoption of smartphone apps?
Journal of Hospitality and Tourism Technology, 2018
PurposeThis study aims to identify factors affecting tourists’ intention of using travel apps installed in their smartphones.Design/methodology/approachA questionnaire was developed largely based on the available scales in the published literature. A total of 389 participants responded to the survey, out of which 343 valid responses were obtained for statistical analysis.FindingsSignificant predictors of smartphone app usage intention included performance expectancy, social influence, price saving, perceived risk, perceived trust and prior usage habits. Usage behavior was largely mediated by usage intention, except in the case of habits. Contrary to the expectation, factors such as hedonistic motivation, facilitating conditions or effort expectancy did not impact usage intention or behavior.Practical implicationsThe study gives app developers vital cues on tourist expectations from the apps. Oftentimes, developers tend to focus entirely on the material utility of their apps, neglect...
Journal of Hospitality and Tourism Technology, 2023
Purpose: Customers are increasingly utilizing mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study explores key factors influencing the individuals’ perceptions about the usefulness of travel apps and sheds light on the causal paths predicting the individuals’ dispositions to utilize them. Design/methodology/approach: Quantitative data was gathered from 1,320 subscribers of social media groups. They were analyzed through a composite-based partial least squares (PLS) approach. Findings: The results indicate that information quality, source credibility and the functionality of travel apps are significantly affecting the individuals’ perceptions about their usefulness as well as their intentions to use them. They also confirm that there are highly significant indirect effects within the proposed model. Practical implications: This study suggests that there is scope for the travel service providers to enhance the quality and functionality of their mobile apps, in order to improve their consumers’ perceptions about the utility of these ubiquitous service technologies. Theoretical implications: The study integrates information quality and source credibility factors with a functionality construct. It examines their effects on the technology acceptance model (TAM)’s perceived usefulness and behavioral intentions. Originality: This contribution incorporates a functionality construct in an information technology adoption model to shed light on the individuals’ dispositions to avail themselves of online content and/or to adopt interactive innovations. In this case, it implies that certain functionality features of travel apps including their responsiveness and technical capabilities can trigger users to increase their engagement with these mobile technologies on a habitual basis.
The purpose of this study is to determine the key factors affecting the behaviour of using tourism mobile apps. Contrary to previous studies, the present paper highlights the key factors by evaluating the perceived advantages and technological self-efficacy together. So as to evaluate overall measurement quality and test the hypothesised relationships, a two-step approach was applied. In the first step, confirmatory factor analysis (CFA) was employed to test the validity of the measurement scales. Then, the dataset was analysed using the PLS-SEM method to test the proposed hypotheses. Data were collected from 213 adult participants through an online survey. The study revealed that timesaving is a key determinant of tourism mobile apps usage with the highest beta coefficient (0.335, p<0.01). The effects of convenience (0.293) and technological self-efficacy (0.201) were also significant and positive. However, the perceived financial advantage does not have a significant effect on the behaviour of tourism mobile apps usage. Given the growing value and market potential of mobile applications, this research provides crucial empirical evidence for application developers and tourism researchers about the use of mobile applications for the tourism industry.
2020
The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the UTAUT2 determinants were administered to 422 Malaysian hotel customers who booked hotel rooms through MHRA. EFA, using Principal Component Analysis with Varimax Rotation, indicated a 34-item, with 7 factors final solution with the following subscales: Effort Expectancy (6 items); Habit (4 items); Hedonic Motivation (5 items); Performance Expectancy (5 items); Price Value (4 items); Social Influence (5 items); and Facilitating Condition (5 items). The finding confirms that the items to each of these domains are consistent with the UTAUT2 proposed determinants. This paper enables future researchers to expand the concept of MHRA by providing validated constructs for assessing technology adopt...