The Influence of Travel Preferences on Domestic Tourism Participation Behaviour in Kenya (original) (raw)
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The objective of this study was to assess the status of Kenya’s tourist destinations and the factors that determine their choices among the residents of Nairobi. The study adopted a cross-sectional descriptive survey design that covered 118 respondents randomly selected from adult patrons at an up-market shopping mall in Nairobi. Data were collected using self-administered questionnaires. The Hypotheses were tested using chi-squares and Pearson ProducteMoment Correlation at 95% confidence level. The results indicated that tourism in Kenya is almost exclusively centred on the south coast beaches and a handful of game reserves or national parks. The Kenya’s domestic tourist market considered individual trait factors as being more significant in determining the choice of a holiday destination than the environmental factors. The findings further indicated that the factors that motivated Nairobi residents in the choice of domestic tourism destination in rank order include: knowledge and adventure; economic concerns; personal safety; destination information; travel arrangement; destination features; family and friends; leisure and relaxation; religious and cultural considerations and travel bragging. the study failed to reject the hypothesis that majority of Kenya’s domestic tourist attraction areas do not fall within the evoked set of the destination choice model.
DEMOGRAPHIC PROFILING AND DOMESTIC TOURISM PARTICIPATION BEHAVIOR IN NAIROBI COUNTY, KENYA
DEMOGRAPHIC PROFILING AND DOMESTIC TOURISM PARTICIPATION, 2020
Article History Keywords Demographic characteristics Domestic tourists Domestic non-tourists Participation behavior Profiling Segment Targeting. This study sought to determine the extent to which demographic characteristics of residents influenced their domestic tourism participation behavior. This was achieved by establishing the relationship between seven demographic characteristics and participation behavior, followed by a comparison of the demographic characteristics of respondents participating and those not participating in domestic tourism. The purpose was to identify the segments with greatest potential for conversion from non-participation into participation in domestic tourists. The study targeted Nairobi residents aged above 18 years. Questionnaires were administered to 337 domestic tourists and 339 non-tourists. Chi square cross tabulation indicated that domestic tourism participation behavior was dependent on all the demographic characteristics of the respondents. Chi square goodness of fit test exhibited significant differences between tourists and non-tourists across all attributes of gender and level of education. For the other characteristics (namely age, occupation, income, marital status and family life cycle), the test revealed significant differences across some of the attributes while registering no significant difference across others. The segments with no significant difference were; Age (31-40), Occupation (students and retirees), Income (those earning Ksh.200,000-300,000 and above 300,000), marital status (the widowed and divorced), and family life cycle (those with young children and empty-nesters). The study, therefore, concluded that these were the segments with the greatest potential for conversion to domestic tourism participation. It further recommended the targeting of the segments identified above for domestic tourism in addition to the existing marketing efforts. Contribution/Originality: The paper's primary contribution was the identification of the most viable demographic segments of non-tourist with the highest potential for conversion into domestic tourists. It is one of the few studies that compare tourists and non-tourists. Those with no significant difference are targeted as potential segments for domestic tourism.
Journal of Hospitality and Tourism
Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study was to identify demographic and travel characteristics exhibited by domestic tourists in the Coast region of Kenya. Methodology: The study adopted explanatory research approach while cross-sectional survey design was used to collect quantitative data from domestic tourists’ visiting Coast region, Kenya. Simple random sampling technique was used to select respondents while data was collected using self-administered structured questionnaires and analyzed using descriptive and Chi-square techniques. Notably, 400 questionnaires were distributed of which 371 were successfully analyzed representing 73.3% return rate. Findings: It was found out that both demographic and travel characteristics significantly influence the final travel choice and purchase decisions among domestic tour...
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This study examined the socioeconomic factors that affect domestic tourism in Mombasa, Nairobi and Nakuru with a view of addressing them in order to improve domestic tourism consumption in Kenya. The study targeted 600 respondents from among those who had participated or intended to participate in domestic tourism, using a questionnaire as the tool for data collection. It investigated a sample of a cross-section of the tourist stakeholders and through questionnaires schedules, obtained data from respondents consisting of those who had participated or intended to participate in domestic tourism. The respondents from the tourist industry players in the regions was selected using purposive and stratified random sampling methods. A total of 558 respondents out of 600 filled out the instruments at a response rate of 93%. The data was analysed using descriptive and inferential statistics . It was established that the level of education (86%) and income (76%) were the major contributing fa...
CERN European Organization for Nuclear Research - Zenodo, 2022
Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below targets and expectations due to a number of reasons affecting tourism demand at this level. The specific objective was to; examine the influence of socio-psychological and destination attributes on destination loyalty among domestic tourists in Kenya with an intention of providing prerequisite information on travel experiences and needs as per the study constructs. Simple random sampling technique was adopted for domestic tourists while data was collected using structured questionnaires. Data analysis carried out using various techniques such as; descriptive and inferential statistical techniques comprising t-test and simple linear regressions were used to examine the significance of the relationships between study variables. In this study, 400 questionnaires were distributed to domestic tourists, while the return rate was 92.7%. From the regression coefficients, results the socio-psychological factors and destination attributes were all significant predictors of destination loyalty at 5% level of significance since the p value was less than 0.0001. The model summary results indicated, R-square = 0.442, implying that sociopsychological and destination attributes factors explains 44.2% of destination loyalty. The null hypothesis was tested and rejected since the results indicated that socio-psychological factors and destination attributes have a significant influence on destination loyalty. It is evident from these findings that the socio-psychological aspects are more predominant when compared with destination attributes. Since, destination attributes and socio-psychological factors explain 44.2% of destination loyalty, 55.8% of the variation is still unexplained, thus the study recommends further study be conducted aimed at establishing other factors influencing destination loyalty.
Effects of Psychological Factors on Demand for Urban Domestic Tourism in Kenya
This study examined the effect of psychological factors on demand for urban domestic tourism in Kenya and conducted in selected tourist destinations within Nairobi and Nakuru town. The sample size was 384 respondents: 254 respondents from Nairobi city and 130 respondents from Nakuru town surveyed using multistage sampling procedure. This study revealed that perception, learning, and motivation push factors specifically self esteem, personal confidence, going to study, relieve stress, be together with family, escape from normal routine, need to be recognized, encounter different cultures and lifestyles, visit new places, annual leave, fun and enjoyment, enrich myself intellectually, sense of adventure, conferences, religion pilgrimage, and disposable income, had major influences on demand for urban domestic tourism. This study recommends players in the tourism and hospitality industry to portray good images of tourist destinations, develop tourism products and services of value as we...
Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market
Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel marketers were considered as being the least significant source of information. The study thus, concluded that the limited scope of tourist activities available within most of Kenya’s attractions, coupled with the limited sources of travel information may actually be leading causes of the lack of awareness and popularity of most Kenya’s tourist attractions. This study thus, recommends a deliberate effort on the part of the tourism policy makers and marketers to enhance the appeal of all the country’s attractions and position them as destinations in their own right. This would call for the adoption of a tourism development strategy that not only seeks to promote the country as one destination with varied tourist attractions, but one that would adopt a bottom-up approach, primarily focusing on developing the individual tourist attractions as a way of ensuring a country-wide competitiveness.
Factors Influencing the Decision of the People of Kisii Town to Consume Domestic Tourism Products
Journal of Tourism Management Research, 2019
Kenya is naturally gifted with a variety of wildlife, spectacular scenery, renowned beaches and famous sporting activities that rely on the natural environment, in addition to a world class hospitality industry. These have contributed a lot to making tourism a major economic activity. Socio-culturally, tourism gives economic meaning to traditional wear, carvings and traditional regalia. Local entertainment is also showcased to visitors. This study aimed to determine if the promotion strategies employed by the tourism industry to encourage Kenyan citizens to visit tourist attraction sites have had an impact on local residents living far from tourist attraction sites. The specific objective was to determine the factors influencing the decisions of the people of Kisii Town to consume domestic tourism products. The target population consisted of all the 37,531 residents of Kisii Town. Five-point Likert scale questionnaires were distributed among the residents to collect primary data which was then analyzed using the Statistical Package for Social Sciences (SPSS). The study found that distance, transportation costs, and affordability, were factors that influenced the consumption of tourism products in Kisii. The study concludes that distance is one of the factors highly influencing the residents' decision to consume domestic tourism products; therefore, the relationship between the distance from Kisii town and visits to the site was noted to be significant. The tourism industry thus needs to strike alliances with transport companies to ferry people to the sites since they may not be able to relocate the sites themselves. Contribution/Originality: The study will help the Ministry of Tourism in Kenya understand consumer behavior towards tourism products in Kisii town and other towns in Kenya since it can be generalized to account for other parts of Kenya. This will help them come up with suitable strategies to sell their products. In addition, the study adds to the models, literature and theory on domestic tourism products in Kenya, since this is an area that has not so far not generated much research. 1. INTRODUCTION OF THE STUDY This study focuses on the factors influencing the decisions of the people of Kisii town in consuming domestic tourism products. The Abstract gives a summary of the entire paper while the contributions section highlights what is to be gained from the study. The background describes the context and situation for the study. The paper then establishes the research gap. The objectives of the study are also stated. The methodology used is then outlined and the findings that were realized after data was analyzed are discussed. Lastly, the researcher states the conclusion and recommendations.
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