The Influence of Travel Preferences on Domestic Tourism Participation Behaviour in Kenya (original) (raw)

Purpose of the study: The purpose of this study was to examine the influence of travel preferences on domestic tourism participation behaviour of domestic tourists by comparing the preferences of both domestic tourists and non-tourists in Nairobi county, Kenya. Methodology: The study adopted descriptive and explanatory research designs. The target population was residents of Nairobi County aged above 18 years. Close-ended questionnaires were used to collect data from 337 domestic tourists in five tourist sites and 339 non-tourists in eight shopping malls within Nairobi. Descriptive analysis, the independent t-test and multiple regression tests were used to analyze the resultant data. Main Findings: The results from the independent t-test showed significant differences between domestic tourists and domestic non-tourists with the tourists displayed stronger preferences than the non-tourists (t =-3.04, df =674, p=0.002). The regression analysis revealed that preferences significantly ...