Quality of a Copy (original) (raw)

The paper explores the dynamics of copying within the textile industry in Tamil Nadu, focusing on how local manufacturers engage in a cycle of replication and reinterpretation of designs from export-oriented factories. It examines the implications of this 'citational copying' on brand identity, market perception, and the evolving quality of products. The findings suggest a tension between authenticity and imitation, as local producers adapt global styles while navigating the complexities of consumer preferences and market trends.