Looking for Locapours: Using Zagat Survey Data to Examine Restaurant Demand for Local Wine (original) (raw)

Expenditures on Wine in General and Local Wine in Particular: Marketing and Econometric Analysis

2018

This article explores factors explaining wine spending patterns for consumers in Kentucky, Ohio, Pennsylvania, and Tennessee. We apply and compare five market segmentation measurements: wine purchase frequency, wine prices, local involvement levels, wine knowledge, and past local wine experiences. Data shows expenditures on wine. The econometric estimation employs interval estimation to interpret wine expenditures as reported in intervals and selection bias corrections to separate factors associated with decisions to purchase wine from factors associated with the amount expended. Results show that market segmentation measurements have stronger effects on local wine purchasing probability and purchasing quantity, compared with demographics.

Dimensions of wine region equity and their impact on consumer preferences

2005

Purpose–The purpose of the study is to identify dimensions of wine equity in terms of benefits sought by consumers in wine. Design/methodology/approach–This study examines dimensions of wine region equity, measured in terms of benefits sought by consumers in wine. A survey was conducted in several US states to identify drivers of preferences and to determine relationships that may exist between those drivers, preferences for wine from a number of origins, and consumer lifestyles.

Determinants of wine consumption of US consumers: an econometric analysis

International Journal of Wine Business Research, 2007

PurposeThe purpose of this paper is to identify econometrically the determinants of wine consumption of US consumers.Design/methodology/approachIn empirically identifying driving forces of wine consumption, we used 122 survey responses from Northern California consumers.FindingsThe study found that even knowledgeable or frequent consumers of wine purchase across all price points. Further, a significant positive correlation exists between knowledge and volume of wine consumed. All three regression techniques applied in this paper indicate that knowledge remains the most important determinant in wine consumption.Practical implicationsThe results emphasize the need for US wineries to better educate and connect with consumers by developing compatible positioning strategies and marketing programs that are as informative as they are appealing.Originality/valueAs one of the few studies of the US wine market employing econometric analysis, this paper offers a fresh perspective on the consum...

A Comparative Analysis of Alabama Restaurants: Local vs Non-local Food Purchase

Journal of food distribution research, 2012

Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants. Fifty-one percent of the restaurants surveyed currently purchase local foods, and over 80 percent of the remaining restaurants would purchase local products if barriers were addressed. To take advantage of this opportunity, producers must be able to consistently supply high quality, fresh products. Farmers must also be aware of and abide by food safety standards to sell to these restaurants.