A Synthesis Research on the Determinants of Recycling Perception of Households on E-Waste (original) (raw)

An astronomic quantity of E-Waste is currently generating in India as it has been identified as a dumping site from the developed nations. The digital marketing era have also played an enormous role among the residents towards the usage of electronic devices have also rapidly generated E-Waste. The present study has been contributed to identify the determining factors of E-Waste among 384 residents in Coimbatore City. Stratified Random Sampling was used to collect the data among the residents and was analysed by importing Exploratory Factor Analysis. The results found that government initiatives, social welfare, green activism, cost of recycling, waste reduction, participation intention and recycling inconvenience are the determinants that affects the recycling perception of the individuals. Keywords-Residents, Determinants, Green Activism and Recycling Inconvenience I. II. REVIEW OF EARLIER STUDIES Michele Tonglet and Paul S. Phillips et al. (2004) had made a study with an aim to determine the pro environmental behaviour in comparison towards recycling of householders in Brixworth. The authors have designed a structured questionnaire which was administered to 258 households and of which 191 completed questionnaires was returned. Factor analysis, multiple regression and correlation was employed to analyze the data. The findings of the study revealed that the factor analysis has grouped 10 independent variables such as attitude, subjective norm, perceived control, moral norm, situational factors, outcomes, consequences, concern to community, buying to reduce weight and reuse/ repair to reduce waste. It also suggests that recycling attitudes are the major determinant of recycling behaviour.