Developing Media Interventions to Reduce Household Sugar-Sweetened Beverage Consumption (original) (raw)

Annals of The American Academy of Political and Social Science, 2012

Abstract

In 2010, the city of Philadelphia launched a media campaign to reduce the consumption of sugar-sweetened beverages (SSBs) in homes with children as a strategy to combat obesity. Using the integrative model (IM) of behavioral change and prediction, a theory-based precampaign survey of Philadelphia parents was conducted to determine the most effective message content. Results indicated that intention to eliminate

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