The Quantitative Analysis of Reasoned Action Theory (original) (raw)

Annals of The American Academy of Political and Social Science, 2012

Abstract

This article serves as a guide for conducting statistical analyses in a reasoned action context. Using structural equation modeling concepts, the authors identify two elements of reasoned action data: the structural component relating theoretical variables to one another and a measurement component defining the theoretical constructs. The authors then describe a three-step analytic approach: analyzing the proximal determinants of intention

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