The application of multivariate statistical methods for understanding food consumer behaviour (original) (raw)

CONSUMER BEHAVIORAL PATTERNS IN THE FOOD INDUSTRY IN SUNYANI MUNICIPALITY

Journal of Engineering, Applied Science and Humanities (JEASH), 2016

This research is an introduction to the study of consumer behavioral patterns in the Sunyani Metropolis. Culturally, some societies in the municipality find it difficult to understand why some people from some other parts of the country have cat and dog meat as a delicacy. There is little documentation on consumer attitude and operational management in Sunyani municipality. It is for this reason that the researchers are embarking upon this project to document information on consumer behavior in Sunyani municipality. The research paper design is interactively purposive and descriptive based on qualitative research. The primary data were sourced from selfdesigned research questionnaire which were administered during the field work review. Data were analyzed descriptively using observatory and purposive sampling from the population made up of eighty (80) food setups in Sunyani municipality. From the analysis, it was observed that three categories of food service provider were in place. The documentation of their operations and services were vital in achieving the internationally accepted standards. This research paper provided information on consumer behavior in the food industry in Sunyani municipality. The organizing framework of the research covers factors which can have an impact on purchase behavior. Food is fundamental to human survival, basically for averting hunger and maintaining health for every human being. Consumption is affected by a person's cultural religious and economic status.

Consumer Segment Based on Food Quality Dimension

Journal of Southwest Jiaotong University, 2021

The consumer has a different point of view when they decide to buy food. It depends on their desire for food quality. The actors in the supply chain may adjust their business to provide the quality that meets consumer demand. This study determines consumer segments based on quality, namely search, experience, and credence characteristics. Homogenous groups identify using k-means cluster analysis. Ward method used to decide the most exact number of clusters. The analysis based on consumer perceives on fresh food quality conducts on 238 respondents. The cluster analysis shows that there are four different groups. The first group consists of consumers who have a serious concern about new product quality. Also, there is a group which only emphasizes experience characteristics. In contrast, the second and fourth groups do not pay attention to quality. The research result represents a new insight into consumer segmentation through a study focus on quality characteristics. The result is to...

Consumer Behaviour at the Food Market

Attitudes of consumers towards food depends on many attributes, which affects in different ways on their preferences, lead to acceptance and the selection of some products, and rejecting others. Development of an appropriate marketing strategy in the enterprise, requires knowledge of consumer tastes and preferences. An integral part of consumer behavior in the food market is raising funds to meet the needs, which can be regarded as a condition without which there is no process of consumption. These acquisition may take place on the market by consumer purchase, or with the exclusion of the market by the self-supply or acquisition of certain goods in the form of donations from legal persons or natural persons. In relation to food this general conclusion is especially relevant. The article will cover the following issues regarding: place of purchase and the factors determining the choice of buying food, factors determining the behavior of buyers of food products as well as factors affe...

NUTRITIVE BUSINESS MODELS OF CONSUMER BEHAVIOR WHEN PURCHASING FOOD STUFFS

The aim is to develop a nutrition based business model to obtain information on the extent of the impact of nutritional properties when buying food products and information related to significant new elements of the nutrition determinant, which ought to be included in food products. The paper discusses the application of an original concept of modeling for building a model of consumer behavior, when purchasing food products. The model is built on the basis of several principles by using modern technologies such as Geographic Information System (GIS) and data mining, and one of the most important principles is to provide greater clarity and full understanding of the process implemented in the model, and its integration with the feature of self-explanation. To determine the level of the impact of the nutrition determinant on the behavior in a separate group of consumers of food products-a total of 350 students from Faculty of Technological and Technical Sciences in Veles in all four years of the study program " Nutrition and food technology and biotechnology " were surveyed. The survey consists 12 questions. The output of the model is comprised from survey responses from consumers. Building a good nutrition model of consumer behavior when purchasing food will allow obtaining information on the impact and role of the nutrition determinant on consumer behavior and the need for improvement and production of healthy food products. Certaincly, this kind of production is of a particular importance in satisfying personal needs of consumers in all social spheres, and accordingly, for improving kinesiologic, that is physical, functional and health capcities of athletes, children and students treated in the physical education processes. .

Indications of Consumers’ Prosumer Behaviour on the Food Market

Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing

The objective of this article was to identify examples of prosumer behaviour in the food market, to examine the degree of customer involvement and to measure the attitudes (opinions) of respondents regarding customer engagement in creation/improvement of a product. The most popular activities undertaken by consumers in the field of prosumption were selected and consumer involvement in various types of marketing campaigns organized by producers was determined. The survey was conducted among 320 respondents. The conducted research indicates consumer activity in the field of prosumption; however, respondents mainly manifest behaviour that do not require them to be very active. Sharing opinions on purchased food products is one of the manifestations of prosumer behaviour and these actions are undertaken with great frequency and willingness. The study also identified consumer participation in creating new products and improving existing ones. Over half of the respondents (64.4%) declared...

Consumer Segmentation in Food Retailing in Croatia: A Latent Class Analysis

Market-Tržište, 2020

Purpose-In order to anticipate satisfaction with a retail store and its offer, it is crucial to consider whether the store fulfils the expectations of different consumer fragments with regard to store attributes. The main goal of this paper was to identify different consumer segments in accordance with their level of satisfaction with various retail store elements and to define the profile of each segment. Design/Methodology/Approach-An empirical study was conducted on 500 Croatian consumers, applying convenience sample through highly structured questionnaire. Using factor analysis, statements were divided into five meaningful dimensions (product assortment, price, store atmosphere, retail store quality and retail service quality). These factors were used as indicators for the latent class analysis. Findings and implications-The findings have indicated an optimal solution of five consumer segments with different level of satisfaction. Each of the identified segments (convenience-oriented, disinterested, assortment-oriented, price-sensitive and grey consumers) is de

Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis

Insights into Regional Development, 2022

Food behaviour is governed by different kinds of motivations, some of individual nature and others related with the external food environment. This study investigated the eating motivations in sixteen countries with respect to commercial and marketing influences on food choices. The questionnaire survey was developed between September 2017 and June 2018, via online tools, targeting a convenience sample of residents in sixteen countries (Argentina,

Consumer Behavior in Short Agrifood Chains in the Region of Corede

2021

Purpose – To analyze consumer purchase intentions at open fairs in the region of Regional Development Council (COREDE) Rio da Várzea/Rio Grande do Sul in the light of the Theory of Planned Behavior and the influencing factors in the decision-making process. Design/methodology/approach The scope of the research requires an analysis involving the interaction of TPB, the decision-making process and the factors that influence consumer behavior, making it possible, based on statistical inferences, to analyze multiple variables simultaneously through the use of the Modeling technique of Structural Equations. The questionnaire was applied to 195 consumers of open markets using the non-probabilistic convenience sampling technique. Findings – The model of causal relationships of the three beliefs and four influencing factors allowed testing whether the seven constructs are correlated. The correlation between all indicators was significant and positive and the model that obtained greater sign...

Focused Principal Component Analysis: a graphical method for exploring dietary patterns

Cadernos de Saúde Pública, 2010

The aim of the present study was to introduce Focused Principal Component Analysis (FPCA) as a novel exploratory method for providing insight into dietary patterns that emerge based on a given characteristic of the sample. To demonstrate the use of FPCA, we used a database of 1,968 adults. Food intake was obtained using a food frequency questionnaire covering 26 food items. The focus variables used for analysis were age, income, and schooling. All analyses were carried out using R software. The graphs generated show evidence of socioeconomic inequities in dietary patterns. Intake of whole-wheat foods, fruit, and vegetables was positively correlated with income and schooling, whereas for refined cereals, animal fats (lard), and white bread this correlation was negative. Age was inversely associated with intake of fast-food and processed foods and directly associated with a pattern that included fruit, green salads, and other vegetables. In an easy and direct fashion, FPCA allowed us ...