IMPACT OF DIGITALIZATION ON CUSTOMER BUYING DECISION (original) (raw)
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The influence of e-commerce sites are at a boom in the modern era. People prefer leisure over money and therefore the e-tail service comes to their rescue. Hassle-free delivery of every possible item adds to the buyers' satisfaction; however there are many such aspects that determine the preference pattern of e-tail consumers. More relevance is given to product ambiguity and retailer visibility while products are chosen by consumers in e-shopping. The exploration concluded that increased vagueness in the availability of product and weak visibility of the retailer can affect the consumer purchase decision and satisfaction level. Nonetheless, the sellers' quality of service, website interface, and competitive price also plays a pivotal role in diminishing the loopholes that can cause consumer dissatisfaction. The present study is descriptive in nature. In this study the initial information has been used which was allocated through survey method. It was found that convenience, information, reviews and return policies significantly make an impact on e-shopping satisfaction and attitude of the online retail consumers.
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In this era of digitization, where everything is just a click away from us, marketing has evolved a lot. With the increased use of technology, smartphones, the producers of goods, can now reach consumers all over the globe. Thus, reaching out to consumers through the internet is digital marketing. Digital marketing, therefore, has an incredible influence on people’s interaction, work, purchases, and life habits. It is cost-effective too on the parts of the sellers and buyers. Thus, the present study examines the effectiveness and impact of digital marketing on the consumers’ behaviour in Pokhara city. The questionnaires were administered based on the purposive sampling method and obtained data from the respondents in Pokhara city. One hundred and seventy-two questionnaires were distributed, and 150 available samples were collected, except incomplete questionnaires, resulting in a response rate of 87.2 percent for all who chose to participate. Findings indicate that e-mail has a prof...
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promoting is a trifling exchange of goods and services for cost but advertising and marketing is the phenomenon that allows keeping clients other than attracting them. Within the gift era among the numerous modes of marketing, digital marketing occurs to generate the maximum fee. It could be as the mechanism of reaching consumers through the use of diverse virtual distribution channels. The present observes aims to observe the effect of digital marketing and advertising on client purchase conduct and additionally makes an attempt to investigate as to in what ways are the clients absolutely privy to the diverse digital marketing and advertising mediums inside the gift digital generation. The look at is primarily based on the survey method. A questionnaire is prepared and covered 786 respondents for evaluation. The effects of the look at discovered the information that the purchasers are privy to the digital mediums available to them. It also confirmed the results that most of the cus...
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Since dependence on digitization is growing day by day both in the developing and the developed world. Therefore, the aim of this study is to answer a recently raised question that what is the role of digitization on consumer buying behavior together with consumer demographic factors? In answering this, data was collected conveniently from 300 respondents in the twin cities of Pakistan. SPSS version 23 was used to conduct the statistical tests of independent sample t-test; one-way ANOVA, two-way ANOVA and simple regression. The hypothesis tests proved that digitization affected the consumer buying behavior directly and together with consumer demographic factors, meaning to say that the direct and interactive role of demographic factors were found to be crucial like age of consumers affects the relationship between digitization and consumer buying behavior. Moreover, the direct role of other variables such as gender and qualification were found to be significant. The study recommends...
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