Penerapan Orientasi Pasar Dan Inovasi Pada Usaha Skala Kecil Yang Dikelola Wirausahawan Perempuan (original) (raw)
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Economic empowerment of women that lead by Women Studies Center Muhammadiyah of Jember University in Wirolegi, one of the center of poverty in Jember, still has many works to do concerned with elements of economic empowerment of women to improve these women's economy welfare. The purpose of this study is to capture needs of their small business and as the result is a development model of small business management. It will help them to get access to economy sources, to reach the same position, to have markets, finance and business skill to improve the growth of their own business. This study uses qualitative model with focus group discussion and depth interview. Key Word : Economic empowerment of women, development model of small business management, focus group discussion, depth interview PENDAHULUAN Latar Belakang Kondisi dan posisi perempuan di Indonesia masih jauh tertinggal dibandingkan laki-laki dalam berbagai aspek kehidupan, antara lain di bidang sosial, politik, ekonomi, pendidikan dan budaya. Fenomena di atas menunjukkan perempuan masih menjadi kaum yang termarginalkan sehingga persoalan pemberdayaan perempuan memiliki bidang garapan yang luas. Salah satu bidang yang menarik untuk dibahas adalah pemberdayaan ekonomi bagi perempuan. Keberdayaan perempuan di bidang ekonomi adalah salah satu indikator meningkatnya kesejahteraan. Saat perempuan menjadi kaum terdidik, mempunyai hak-hak kepemilikan, dan bebas untuk bekerja di luar rumah serta mempunyai pendapatan mandiri, inilah tanda kesejahteraan rumah tangga meningkat (Dreze and Sen, 1995). Jember, sebagai salah satu kabupaten termiskin di Jawa Timur (data BPS, 2009) juga memiliki kompleksitas permasalahan-permasalahan perempuan. Penanganan permasalahan kemiskinan perempuan perlu segera dilakukan. Sebagaimana yang dilakukan oleh Pusat Studi Wanita (PSW) UM Jember sebagai organisasi wanita yang berkeinginan untuk mendorong terselenggaranya kegiatan-kegiatan yang berkenaan dengan kajian perempuan dalam lembaga pendidikan Islam. Kajian perempuan dalam hal ini dipahami sebagai kegiatan akademis yang berupaya memecahkan masalah perempuan dan hubungan antara posisinya dalam masyarakat dan perannya dalam proses pembangunan bangsa. Sebagaimana kita pahami, perempuan merupakan asset berharga dalam proses pembangunan bangsa, dengan kata lain, keberhasilan pembangunan ditentukan pula oleh kualitas pemberdayaan kaum perempuan. Pemberdayaan ekonomi perempuan merupakan usaha yang membutuhkan interaksi yang sederajat dan saling menguntungkan sesuai fungsi dan potensinya masing-masing dari faktor-faktor pemberdaya dan perempuan yang diberdayakan. Salah satu yang menjadi perhatian PSW UM
Dinamika Motivasi Entrepreneur pada Perempuan
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The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. The sampling method used non probability with judgmental techniques (purposive) with a total sample of 270. The results showed that SMEs in Bengkulu Province had run their business with market orientation and entrepreneurial orientation in good categories. When viewed from the marketing performance, most of them have achieved a fairly good level of performance as well. For this reason, if we look at the influence between variables, market orientation and entrepreneurial orientation have a positive and significant effect at the marketing performance of SMEs in Bengkulu Province. This means that the better market orientation and entrepreneurial orientation, the better marketing performance f...
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The role of SMEs can be said to be very important in the national economy. The role is mainly in the aspects such as increased employment opportunities, equity, income, rural economic development, and increase non-oil exports. Entrepreneurship is the ability to be creative and innovative basic, tips, and resources to look for opportunities to success. The essence of entrepreneurship is the ability to create something new and different through creative thinking and innovative action to create opportunities. The purpose of the study include: first to identify and analyze variables influence creativity and innovation simultaneously towards entrepreneurship. Second, to identify and analyze variables influence creativity partially towards entrepreneurship. Third, to identify and analyze the partial effect of the innovation variables on entrepreneurship. Fourth, to identify and analyze the dominant influence between creativity and innovation of entrepreneurship. Location of the research done on small welding shop in the district of Malang regency Pujon. This type of research is exploratory. Types of data used are data collected by primary and save a list of questions. The results are as follows: first, variables influence creativity and innovation simultaneously towards entrepreneurship. Second, creativity variables partially influence on entrepreneurship. Third, innovation variables partially influence on entrepreneurship. Fourth, innovation variables have the most impact on entrepreneurship.
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Micro, Small and Medium Enterprises (5MEs) have an important role in economic development, because of the labor intensity relatively higher compare with thesmaller in its investment, so that theSME business moreflexible deal with and adapt of market changes. This changes is certainly needed market orientiotion, organizational learning and entrepreneurial orientation, innovation, as well as good performance, as well Micro, Small and Medium Enterprises (SMEs) of Batik Trusmi at Cirebon Regency. The purpose of this research to the investigated the relationship between market orientation, organizational learning and entrepreneurial orientation, innovation and performance. This study will to reveal the effect of market orientation, learning organization, and entrepreneurship orientation on innovation and its impact on performances of Micro, Small and Medium Enterprises (SMEs) of Batik Trusmiat Cirebon Regency. The method used in this study is a survey research. Samples were 132 SMEs of Batik Trusmi at Cirebon Regency. The research data analyzes using Path Analysis. The results indicated that market orientation, organizational learning, entrepreneurial orientation, innovation and performance of SMEs of Batik Trusmi at Cirebon Regency are in the category of good. It certainly shows that SMEs are basically already have the aspects of entrepreneurship. While in the hypothesis testing was approved that the market orientation, organizational learning and entrepreneurial orientation have significant effect on innovation and have an siginificantimpacton the performance of SMEs of batik tursmi at Cirebon Regency.
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Abstrak: Penelitian ini membahas peran yang dilakukan perempuan dalampengembangan Usaha Mikro Kecil dan Menengah (UMKM) sebagai tujuanberkompetisi pada Masyarakat Ekonomi ASEAN (MEA) di Kota Tangerang Selatan.Metode yang digunakan dalam penelitian ini adalah metode analisis deskriptifdengan cara mendeskripsikan atau menggambarkan data yang telah terkumpulsebagaimana adanya tanpa bermaksud membuat kesimpulan yang berlaku untukumum atau generalisasi. Metode analisis data yang digunakan adalah RegresiLinear Berganda dengan menggunakan software SPSS. Hasil penelitianmenunjukkan peran perempuan dalam peningkatan usaha dan laporan keuangansecara bersama-sama berpengaruh positif dan signifikan terhadapPengembangan UMKM, secara parsial pengaruh peran perempuan dalampeningkatan usaha berpengaruh positif dan signifikan terhadap pengembanganUMKM, secara parsial laporan keuangan berpengaruh positif dan signifikanterhadap Pengembangan UMKM. Pengaruh peran perempuan dalam peningkatanusaha dan lap...