The demand for live performing arts in Italy (original) (raw)

The Demand for Theatre. A Microeconomic Approach to the Italian Case

2011

This paper examines theatre participation in Italy over the period [1995][1996][1997][1998][1999][2000][2001][2002][2003][2004][2005][2006]. Explanatory variables are determined by identifying their contributions to both the individual's decision to attend, and the frequency of attendance. Socio-demographic and socio-economic characteristics, cultural capital, participation in other cultural activities, ticket price and theatre supply are taken into account. Three different models are used: the logistic regression model, the ordered logistic regression model and the finite mixture model. In the first two cases the contribution of each variable is not so different, in the case of finite mixture model the significance of the variables is not the same in the two components. For instance, the variable education, a proxy for cultural capital, is always significant in determining participation, but not in frequency of participation. In general, our results show that participation is not specific to a particular theatrical event since people who attend one arts activity are more likely to attend others. Finally, our results show that traditional socio-economic variables such as income and education are highly correlated with participation in the arts.

The evolution of theatre attendance in Italy: patrons and companies

This paper examines the Italian theatre market from both the demand and supply side. The descriptive analysis shows that the Italian theatre market is, mainly, localized in the Northern and Central Italian regions for both patrons and companies, confirming a cultural divide between the Southern and the rest of the Italian regions also in the theatrical sector. Like many other European countries, the performing arts in Italy are subsided by public funds through the so-called Fondo Unico per lo Spettacolo (FUS), thereby influencing theatre performance and attendance. As expected, the distribution of the FUS follows the localization of the theatrical companies. The empirical analysis is conducted using 34-year panel data (1980-2013) for the 20 Italian regions. By applying the seemingly unrelated regression (SUR) estimation technique, we identify the factors influencing theatre demand and supply. The estimated results confirm as determinants of theatre demand, price and consumer income ...

The Demand and Supply for Popular Culture: Evidence from Italian Circuses

Italian Economic Journal, 2019

Despite an extensive empirical literature on the determinants of cultural consumption, few studies focus on the demand for popular forms of culture (i.e. reality television, popular music, yellow journalism, among the others). The purpose of this paper is to fill this lacuna by analysing the market for circus, a worldwide popular performing art. To this aim, a demand-supply model is investigated using data on 107 Italian provinces over the period 2006-2007, by applying the SUR and the 3SLS methodologies. Findings confirm the economic theory, since price is negatively correlated with the quantity demanded and positively with the quantity supplied. According to our results circus is an inferior good. This result show that high and popular culture are far from competing each other. Cinema, theatre and concerts turn out to be feeble substitute goods for circus. Circuses in the South and Islands of Italy are characterised by longer stays in a single location probably due to higher appreciation for circus performances and favourable climate conditions. Since the determinants of popular culture demand are find to be different from those of high culture, our findings can be useful for policy makers to implement policies finalised to social inclusion and social cohesion.

Determinants of Prices for the Performing Arts

Journal of Promotion Management, 2019

The performing arts constitute a significant share of demand in the public's arts consumption spending. Despite the growing volume of research in the marketing of the arts, research specifically focusing on the promotion and pricing of the performing arts is still in the development phase. In this study, we examine the impact of locational variables related to live music performances on ticket prices. Specifically, this research focuses on the relationships between ticket prices for classical concert seats and locational variables such as the distance of the seat from the front of the stage, its angle with respect to the center-line of the performance hall and the size of the town population where the concert is hosted are examined. Utilizing data from a leading intermediary of performing arts tickets the above relationships are empirically examined. The paper concludes with a discussion of pricing implications for promoters of the performing arts.

Playing a play: online and live performing arts consumers profiles and the role of supply constraints

Journal of Cultural Economics, 2019

In this paper, the relation between live and online highbrow performing arts consumption is examined. Specifically, we analyse whether restrictions on live cultural participation can be overcome by online consumption and the differences in the profiles of live and online consumers. To this end, using the Survey of Cultural Habits and Practices in Spain 2014-2015, two Bivariate Probit models using information about online and live consumption of highbrow performing arts in Spain are estimated. We separately analyse theatre and musical performing arts (ballet, opera, Spanish operetta and classical music concerts). Our results show that the profiles of live and online cultural consumers differ. However, we also find a complementarity effect between live and online consumption. Therefore, the online channel could be a valuable tool for spreading access to culture that might overcome some restrictions on live cultural participation, such as high prices and time constraints. Alternatively, if this is true only for people already consuming culture but not attracting new consumers, the online channel would help just to reproduce old patrons of inequality in cultural access but not to democratize highbrow culture.

Preference formation in demand for live theatre

Journal of Cultural Economics

In economics, the concept of preferences is fundamental to the theory of choice. In many demand analyses, preferences are taken as given, although interesting questions can be asked about how they originate. In this paper, we consider the formation of preferences in demand for live theatre. We propose a model where preferences are derived from certain identifiable types of experience gained from past attendances at live theatre productions, as well as from some characteristics of consumers including their theatre-related human capital and their habitual behaviour patterns in attending a performance. We hypothesise that the preferences formed through these processes determine conditional demand for future live theatre consumption. The model is estimated as a two-stage system using data from a recent survey of theatregoers. The paper is interdisciplinary in its approach, drawing its modelling and methodologies from economics, and its interpretation of results from the academic discipl...

Education and culture: evidence from live performing arts in Italy

In the most advanced societies, higher life quality and an increase in leisure activities have stimulated cultural consumption and have thereby attracted the interest of economists in exploring issues related to the demand for the arts. In this paper we analyze the relationship between culture and education by providing an empirical analysis of live performing arts in Italy. We apply a multiple regression model on the levels of consumption in 20 Italian regions from 2000 to 2008. The findings seem to corroborate our hypothesis: the higher the education level, the more the habit of consuming cultural goods grows.

Behind the scenes of public funding for performing arts in Italy: hidden phenomena beyond the rhetoric of legislation

This paper focuses on how Italian performing arts organizations were funded between 2003 and 2005. How does policy regulate the financing system for performing arts? What are the underlying logics that govern financing choices? In this paper the authors move beyond the simple examination of formal policies by analysing the funding data and organizational routines of the ministerial offices responsible for the allocation of grants. The authors implemented a multi‐method research methodology consisting of document analysis, in‐depth interviews, and quantitative analysis of funding data. The main findings can be summarized as follows. First, funds are continuously allocated to the same group of organizations. Second, although rigid, the system is imbued by a ‘rhetoric of the project’. Third, the system does not reward innovation. In conclusion, only by studying how the law is actually implemented can one capture the choices that underlie financing actions, and thus unravel unanticipate...

Determinants of the Demand for Live Entertainments: Some Survey-based Evidence

2006

This paper presents estimates, based on survey evidence, of the determinants of total demand by the public for attendance at live events, such as opera, rock music, musicals and theatre. The paper estimates equations for total attendance in the last twelve months as a function of perceptions of price, income, consumption of substitute goods, demographic variables and measures of the 'social network' effect of attendance (including loneliness). The equations are estimated using a fixed effects model for male-female differences. Some differences are established between males and females. There is only limited evidence for a significant role of social network effects.

On the Economic Effects of Music and Opera Festivals

SSRN Electronic Journal, 2000

The chapter describes the different techniques that may be used to measure the short-term economic fallouts of cultural events and, in particular, of music and opera festivals. It tries to distinguish failsafe methods-which are unfortunately not always easy to use-from more doubtful ones, in particular contingent valuation and interviews-which lead to exaggerated evaluations. Examples are provided in each case. We also suggest a new and inexpensive method to evaluate the relative numbers of visitors (by country of origin), which does not suffer from the exaggerations provided by contingent valuation and interviews.