Destination and Strategy of Brazilian Multinationals (original) (raw)

The recent wave of internationalization among Brazilian companies differs from past experiences, in terms of volume, reach and quality. Unlike what is suggested by recurrent explanations about the gradual expansion of multinationals from emerging countries, the first steps of Brazilian multinationals were not entirely directed towards South America, in a search for regional dominance. In amount of investment and number of subsidiaries there are signs they prefer activities in advanced markets – mainly Europe and North America – where they compete on an equal footing with major conglomerates and can have access to cutting-edge technology. Some Brazilian companies have previous internationalization experience, and a significant portion had been prepared and initiated outward growth in the 1990s, after the economy opened up. However, the boom of internationalization that began in 2004 took place in such unusual conditions as to deserve highlight and special analysis. This article discu...

Sign up for access to the world's latest research.

checkGet notified about relevant papers

checkSave papers to use in your research

checkJoin the discussion with peers

checkTrack your impact