PR Theory in the Age of Globalization (original) (raw)
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Public Relations Review, 2001
The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with relational (which can in principle be private), but also with public consequences of organizational behavior. The article is based on a three year research project on the European Public Relations Body of Knowledge and it reflects on the consequence of that project for definitional activities in the US practitioner and academic communities.
The Landscape of Today�s Global Public Relations
2007
Public relations are now well established around the world after the major growth in the field over the last decade of the Twentieth Century. A review of today's landscape in global public relations is, at best, an intimidating task because the field is so broad and diverse. Nevertheless, we can make some general statements about today's practice of global public relations and what trends are currently shaping and re-defining the public relations industry. This article will explore three basic issues: the maturity of public relations in a changing world, the increased significance of public relations in today's global economy, and blogging and podcasting as examples of the democratization of information. Key words: global public relations industry, economy, democratization of information, blogging, podcasting.
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Models of Public Relations in an International Setting
Journal of Public Relations Research, 1995
Scholars of public relations have identified four typical models of public relations practice in countries with Anglo cultures-press agentry, public information, two-way asymmetrical, and two-way symmetrical. Press agentry and public information form a continuum of craft public relations. The two-way models make up a continuum of professionai public relations. Research shows that public relations departments contribute most to organizational effectiveness when they practice on the professional continuum and emphasize the symmetrical model more than the asymmetrical. However, most of the conditions that foster professional public relations in AngJo countries may not exist in and around most organizations in other cultures. In addition, in other countries practitioners may practice public relations according to a completely different model. In this article, we report a meta-analysis of studies of public relations practice in India, Greece, and Taiwan. Those studies show that craft Requests for reprints should be sent to James E. Grunig, College
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