Cinematic itineraries and identities: Studying Bollywood tourism among the Hindustanis in the Netherlands (original) (raw)
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“Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations
The aim of this study is to analyze the perception of European destinations through the eyes of Indian Bollywood film viewers to determine how perception is influenced by what is viewed in films. Researchers surveyed Indian consumers and collected 670 usable surveys. European destinations were divided into top five and bottom five destinations for Indian tourists, and data was then compared to world tourism statistics. Results indicate differences in destination preference among Bollywood viewers and worldwide tourist trends. Findings indicate that prominently featuring a landscape within Bollywood films can significantly impact Indians' perception on the destinations' image. European countries frequently portrayed in films have higher marks on multiple perception categories than those not featured in blockbuster Bollywood films.
Current Issues in Tourism
In recent years, Bollywood has expanded into a global, trans-textual phenomenon, consumed by a large audience-base worldwide. Existing research has shown how Bollywood offers Indiansboth home and abroada cinematic image of their homeland, fostering a sense of belonging. This paper focuses on the popularity of Bollywood's transmedia culture in an international setting. More, in particular, it offers an empirical exploration of the tourist experience of Bollywood Parks Dubaithe first and largest theme park dedicated to Bollywood. Based on a series of in-depth interviews with 18 participants and accompanied by participant observations, this paper shows how Indian tourists use this leisure zone far away from the Indian subcontinent as a platform to connect and celebrate larger notions of Indianness. In experiencing nation-pride in a playful manner beyond the national borders, ideas of contemporary Indianness are redefined in a cosmopolitan context. The paper concludes by critically examining these popular celebrations of nationalism.
Looking Through The Diasporic LensIn Select Bollywood Films: Bollywoodizing Diaspora
The large scale migration of Indians around the globein the 19thand the 20thcentury prepared the groundsfor the future growth of globalization, multiculturalism and of hybridized societies.The Bollywood Industry captures the insights of the diasporic community andreflects how Indian diasporic communities spread across the globe have been contributing towards and disseminating the idea of globalization and multiculturalism in the world.The Bollywood industry aims to transport the culture and tradition of India across the globe and portrays that whether displaced or deterritorialized,Indians have been the firstwho gave a multicultural colouring to their host countries and cultures by infusing the culture and customs of their homeland into theforeign land. Thus, they not only acceptedthe culture of their host country but also maintained their originality and cultural uniqueness. The paper focuses ontheshift in Bollywood Cinemawhich appeals to the
Bollywood induced international travel through the lens of the involvement construct
Routledge eBooks, 2021
The aim of this study is to determine the impact of Bollywood movies and television programing on the travel behaviours of Indian tourists. 670 usable surveys were gathered and analysed. The involvement construct was utilized to segment respondents into three significantly different groups both demographically and attitudinally. Indians were highly engaged with Bollywood movies and television shows, particularly those highly involved with foreign travel. Highly involved Indians were more likely to participate in tourist activities at destinations shown in Bollywood movies and television programmes, especially visiting specific film locations, and visiting festivals, events and attractions seen in movies. Highly involved individuals use movies and television as motivation to travel more frequently than those who are less involved with international tourism.
Bollywood Cinema’s Global Reach: Consuming the ‘Diasporic Consciousness’
Journal of Macromarketing, 2012
Using the British Sikh community as its research context, this article explores the influence of the Bollywood film genre on what Vertovic refers to as the ''diasporic consciousness'' in relation to this community. Bollywood attempts to speak to the diaspora by conveying a new sense of ''Indian-ness,'' one that is less about citizenship and more about imagined identity and community. The authors investigate what they have termed the ''Indian imaginary'' and how the values embedded therein impact on the lives of young British Sikhs. The findings discuss three emergent core themes: (1) reaffirming pride in Indian heritage; (2) evoking romance and longing; and reinforcing family values and a sense of kinship within the British Sikh diaspora. The overall contribution of the article is twofold. First, it illustrates how the globalization of Bollywood affects the Indian diaspora at a local level. Second, it shows how Bollywood provides an important space for negotiating and reconciling various tensions between family-based and more individualistic value systems. Ultimately, then, Bollywood offers young British Sikhs a particular, hybridized representation of courtship and marriage that is both romantic and familial, and that serves to reconcile Eastern and Western marital relationship ideals and oppositional cultural discourses.
International Journal of Research and Analytical Reviews, 2019
Indian diaspora constitutes an undeniable space across the globe. Textual interpretation, along with information, concerning Indian Diaspora has been abounded with numerous significant works in academia. These are the crucial signpost to comprehend the different aspects of Indian diaspora. Nonetheless, there is limit to these academic works in terms of accessibility to commoners. Another medium which can be easily accessed by commoners for knowing various facets of Indian diasporic communities is cinema. It is one of the most powerful and vital expressions in India. Cinema plays an important role in social formation. The influence of movies as agent of socialization, along with all forms of media, cannot be underestimated. It is obvious that films are one of the potent media for setting the desired agenda on masses. In India, the query as to comprehend films to understand society has been mostly ignored. In this backdrop, it becomes imperative to interrogate those spheres which so far have not been unveiled in terms of explaining the cinematic representation of Indian diaspora. Popular Hindi cinema is one such realm; there are numerous Hindi movies in which Indian diasporic communities appear either as the theme or the sub-theme.
Diasporic Audiences and Non-Resident Media: The Case of Indian Films
This article seeks to demonstrate how various overlapping claims made by politicians, film producers and academics regarding diasporic audiences have constructed a particular model of cultural transmission emerging from a globalised mediasphere. Taking the case of popular Indian films and their global circulation, this article goes on to challenge the dominant ethnocultural explanations of popular culture and its circulation. Following a consideration of the empirical and epistemological faultlines arising from that paradigm, it is claimed that the tidy equation of media dispersal with migrant ethnicities is not only problematic in this specific case, but also that it provides for misleading conclusions about the relationship between cultural identity and media consumption. On reflection, it is argued that the epistemological foundation of global audience studies must provide for a greater recognition of the subjective and demographic diversity of audiences as well as the inherent hybridity and multiplication of media sources in everyday experience.
Film Induced Tourism: A Study in Indian Outbound Tourism
Atna - Journal of Tourism Studies
It is widely believed that nothing unites India more than Cricket and Bollywood. Indian spending on foreign travel has increased to four fold as compared to that in the year 2000. While entire Europe and USA are still struggling to come out of recession, as per an estimate, Indian travellers are expected to grow to 50 million from 9 million. These statistics have enticed tourism boards across the world to find multiple avenues to have maximum share of this ever growing pie. Indian middle class is riding high on its growing affluence, and is exploring new locales and destinations to satisfy its craving for the distinct holiday experience. Indian outbound market is sending strong growth signals to the Tourism Boards and National Tourism Boards (NTBs) globally, who have been experimenting for novel ways to tap this market within their restricted resources. Recent studies by global researchers have established the positive influence of films, on p...