CONSUMER BEHAVIOR TOWARDS THE NEW PACKAGING OF FMCG PRODUCTS (original) (raw)
Related papers
Packaging strategies: knowledge outlook on consumer buying behaviour
Journal of industry-university collaboration, 2020
Purpose-Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with customers in both the physical and virtual forms. The research aspiration is to establish that the speculation of packaging approaches will influence on buyers' purchasing mode. An attempt has been made to examine and present the results. This research facilitates to discern the perception of consumer in the direction of packaging strategies and to spot the power of packaging factors, elements and strategies of product packaging on purchasing mode of buyers. Design/methodology/approach-Data were collected from 836 respondents from the four major cities of two states in India through structure questionnaire. Every age of the respondents was targeted in the this study to get their perception and buying mode of them, and the analysis was done by using analysis of variance, correlation and regression analysis by using 23.0 version of SPSS. Findings-The consequence of research reveals that media exposures, packaging strategies and elements have better influence on the buyers' buying mode. Business people must produce innovative bundling designs for their items to market. These allow the keeping and catching the new and existed customers, because packaging has superior influence and also helps in acquiring and retaining the new consumers for their new products. Research limitations/implications-This study being at micro level considered that the city customers may not be similar to the rural customers. Hence, the perception of rural and urban may not be much different. A sample size is 836 drawn from the four major cities of two states in India; therefore, the sample may not represent the whole population of India. Hence, the limitation of generalization will be there. The elicited opinion of consumers may not be reliable all the times, and study considered only some of FMCG products. Originality/value-The study theme is to establish the theory as stated earlier, and it's proved consumers are considering the packaging styles and designs while purchasing the products, which promotes to meet the expectations of the present and potential customers.
British Food Journal , 2004
The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements. Silayoi, P., & M. Speece. 2004. Packaging and Purchase Decisions: An Exploratory Study on the Impact of Involvement Level and Time Pressure. British Food Journal 106(8): 607-628.
British Food Journal, 2004
Silayoi, P., & M. Speece. 2004. Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure. British Food Journal 106(8): 607-628. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements.
Role of Packaging in Consumer Buying Behavior
The intention of this study is to analyze that how packaging influences the consumer buying behavior. Basic intention for the conducting this study is to identify those element such element behind the success of packaging .The aim of this research conducting is to find out that how much the independent variables influence the dependent variable. The consumer buying decision is strongly based on packaging and its features .We predict that packaging color, packaging material, background image, design of the wrapper, printed information, innovations, font style. Due to rapidly changing the life style of the people are interesting in packaging because the packaging insure the people that the product is original and the producer used the packaging as a purpose for the easy delivery, for the safety purposes and also used as a tool of sale promotion. Packaging is important element in sense of the sale promotion as well as treated one of the most important factors to influence the customer buying decisions.
Distinctive elements in packaging (FMCG): an exploratory study. ANZMAC 2010
ANZMAC 2010 / University of Canterbury, Christchurch, New Zealand, 2010
This research sets the groundwork for incorporating concepts from the branding managerial perspective into the Fast Moving Consumer Goods (FMCG) environment. We undertook our study in a busy supermarket to capture the ‘top of mind’ packaging elements that helped shoppers select a product. 115 in-store interviewees ranked the important packaging elements for one product in their cart as colour, brand name, logo, font-style, and picture. We also found that colour and brand cue differed depending on whether or not consumers classify a brand as their favourite in the category. An experimental approach under the light of memory and recognition is the next step to follow for further research.
Distinctive elements in packaging (FMCG): an exploratory study
2010
This research sets groundwork for incorporating concepts from the branding managerial perspective into the Fast Moving Consumer Goods (FMCG) environment. We undertook our study in a busy supermarket to capture the ‘top of mind’ packaging elements that helped shoppers select a product. 115 in-store interviewees ranked the important packaging elements for one product in their cart as: colour, brand name, logo, font-style, and picture. We also found that colour and brand cue differed depending on whether or not consumers classify a brand as their favourite in the category. An experimental approach under the light of memory and recognition is the next step to follow for further research.
The Role and Impact of the Packaging Effect on Consumer Buying Behaviour
Ecoforum, 2015
The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their ...
IMPACT OF THE PACKAGING ON CONSUMER BUYING BEHAVIOUR
The target of this examination is to decide the components that assume a critical part on shopper's purchasing conduct. The reason for this examination is to discover the principle imperative elements related to the bundling impact, which are driving the accomplishment of a brand. Organizations with a specific end goal to make the correct bundling for their items, they should comprehend the purchaser purchasing procedure and understanding the part and the effect of bundling as a variable that can impact the buy choice. In this way, by understanding what factors impact the purchasing conduct and what bundling components are most essential help organizations settling on the correct choices about bundling their items. This examination will recognize the connection between buyer purchasing process as the fundamental variable of the investigation and some free factors like bundling shading, printed data, bundling material, outline of wrapper, printed data, mark picture, and advancement and common sense that assisting customers in their choice purchasing process. The essential research information will be gathered through an organized poll and SPSS programming will be utilized for examination purposes. Subsequently, the investigation tries to discover the most essential factors that have an effect and impacts customer's buy choice.
2015
This study was carried out to ascertain the “Impact of Packaging on Consumer Purchase Decision”. The objectives of the study are to investigate the role of product attractiveness in stimulating consumer interest in a product, to examine whether product differentiation influence consumer evaluation of the product, to determine the effect of labeling in creating consumer awareness of the product and to investigate how product design can facilitate consumer trial purchase. Samples were drawn from loyal customers of a particular multinational company in food and beverage industry in Nigeria. While Regression was used to test the four hypotheses for this study. The core findings from the result obtained revealed that labeling can create consumer awareness. Product cataloguing and tagging can draw the attention of consumers, it also revealed that consumers are attracted to buy the product because of its shape, color and design of the product.It was concluded that packaging plays a positiv...
Important Aspects of Packaging and Consumer Culture
Paripex Indian Journal Of Research, 2019
Impact of Product Packaging on Consumer's buying behaviour is the most important part of the society. The objective of this study is to determine role of packaging on consumer's buying behaviour. The purpose of this research is to examine the essential factors, which are driving the success of a brand. The packaging elements like its Colour, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Packaging is one of the most important and powerful factor, which influences consumer's purchase decision. Now, packaging has become itself a sales promotion tool for the organizations. The consumer's buying behaviour also stimulated by the packaging quality, colour, wrapper, and other characteristics of packaging. Packaging is a whole package that becomes an ultimate selling proposition, which stimulates impulse buying behaviour. Packaging increases sales and market share and reduces market and promotional costs.