Health Care Reform Through the Eyes of Patients: A Qualitative Look at Medicaid Redesign (original) (raw)

Http Dx Doi Org 10 1080 07359683 2012 652575, 2012

Abstract

This research examines consumer choice in Medicaid insurance plans. As part of the 2005 Federal Deficit Reduction Act, a number of states have implemented new Medicaid programs targeted to a subset of the Medicaid population. These programs offer consumers a choice of plans and this research examines consumer choice in one state's program. As part of a broader survey, participants were given the opportunity to explain, in their own words, why they selected their plan. We systematically interpret this qualitative data and then develop a series of propositions relating to Medicaid health care plan choice and marketing/public policy issues surrounding this choice.

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