An Illustrative Application of Multi-Unit Franchise Expansion in a Local Retail Market (original) (raw)

Http Dx Doi Org 10 1300 J049v14n04_05, 2008

Patrick Kaufmann

Abstract

... in a Local Retail Market Patrick J. Kaufmann Naveen Donthu Charles M. Brooks ABSTRACT. ... Patrick J. Kaufmann is affiliated with the School of Management, Boston University. Naveen Donthu is affiliated with the J. Mack Robinson School of Business, Georgia State University. ...

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