Study of factors affecting internet shopping of Iranian customers and their ranking (original) (raw)
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A Study on Consumer Preferences for E Shopping with reference to Bahraini Consumers
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What is certain is that changes in the interaction between seller and buyer, has not reduced the importance of customer, but in the complex competition between today organizations, customer is of great importance for all producers and service providers. Considering the lack of sufficient development of Internet markets and its low trading volume in Iran, this is a big challenge for Iran's e-commerce companies in order to remove obstacles to attract customers and to increase their sales and profitability. In spite of numerous factors, this study is tried to present and analyze a conceptual model to examine how the lack of required adequacy in terms of legal aspects, security, privacy, system, as well as customer preferences can influence the reduction of online shopping in Iran. This study assesses theses relationships using the obtained data of Iran's Statistical Center from 15 provinces regarding the status of e-commerce in the workshops. The proposed conceptual model was tested through Structural Equation Modeling (SEM) and according to the research hypothesis was used Partial least squares approach to estimate this model. Results show that effective measures to resolve legal uncertainties, is an essential prerequisite to increase the demand for e shopping. Accordingly, the more the policy makers, planners and business owners focus their attention to review, identify, and remove legal uncertainties and make the internet shopping easy and transparent, equally, the security concerns and privacy of buyers will be resolved, their preferences from face to face transactions to Internet purchase will be changed, and their system adaptability with this sort of trading will be increased. As a result, this can lead to increase the demand of online – shopping. Among these concerns, privacy had the greatest direct impact, and security concerns showed the greatest impact indirectly on the reduction of demand for Internet Purchase in Iran. The results of this study can assist policy makers, planners, and business owners to explain, predict, treat and rehabilitate the reality of e – commerce in Iran and help them in the process of its growth and development.
Online Shopping Behavior of Jordanian Customers
The increasing role of the Internet in our daily life encourage the researchers to investigate the customer behavior in this new-born market. The aim of this study is to reveals the factors that give rise to the formation of the behavioral intention of Jordanian customers to shopping via the Internet. This study specifically aims to highlight the relative importance of predictor variables of theory of planned behavior (TPB); attitude, subjective norms, perceived behavioral control in online shopping setting. The study analyses the predictor variables of planned behavior among 313 university academic staff selected on the basis of probability. The research employed structural equation modeling to investigate the causal relationships in accordance with the theory of planned behavior. The findings depicted that attitude was not having a direct significant impact on online shopping intention while subjective norm and perceived behavioral control are significantly effect on intention. The practical implication of the research is discussed.
An Analysis of Factors Affecting on Online Shopping Behavior of Consumers
The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behavior. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective norms, perceived behavioral control, domain specific innovativeness and attitude on online shopping behavior as the hypotheses of study. To investigate these hypotheses 200 questionnaires dispersed among online stores of Iran. Respondents to the questionnaire were consumers of online stores in Iran which randomly selected. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method (type of correlation).
Purpose-This research paper examines the relationship between various factors that affect the consumer-buying behavior towards online shopping in China and Uzbekistan. Purpose of study is to use the technology acceptance model in both the countries to identify the effect of the six dimensions' risk including: convenience financial risk, product risk, the risk of non-delivery, the risk of buying back the underlying risk on customers' attitudes to that may affect the consumer buying behavior toward online shopping in both the countries and give a comprehensive comparative analysis. Adding to the purpose the study also highlight the factors need to improve by online shopping stores and portal in order to motivate more consumers to online shopping. Design/methodology/approach-To achieve the purpose, study uses self made self explanatory questionnaire distributed with probability sampling in both the countries. 100 questionnaires were distributed to online consumers of both the countries. To analyze the data study uses SPSS as statistical tool in order to quantitatively explain the hypothesis. Findings-Regression/Econometric analysis indicates positive impact of factors on consumer buying behavior in Uzbekistan and China, but comparatively satisfaction level of the Chinese consumers towards online shopping is high than Uzbekistani online consumers due to which a lot of improvement is required in many factors of Uzbekistani web stores for online shopping. Originality/value-This study offers the first examination of effects on consumer buying behavior in both the countries and their satisfaction level as per the primary data collection from respondents of both the countries and gives a comparative analysis on online shopping consumer buying behavior.
ATTITUDE OF SAUDI CONSUMERS TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO AL-HASSA REGION (KSA)
This research presents a study of measuring the attitude of Saudi consumers towards online shopping: Al-Hassa Region. The sample consists of 386 respondents. Even though a good communication and Internet networks are available in Saudi Arabia and a good economic status for the citizen nowadays and the expected future, E-commerce is still not a trend for Saudi consumers which indicates that (62% of respondents) did not even purchase online. Moreover, Saudi populations are young, they are educated too, either inside the Kingdom or in King Abdullah scholarship program, and they are like to travel abroad, the online shopping still far away. The prominent reasons of keeping consumers distrust online shopping were highlighted. The Study found out that there were different factors that affect E-commerce practices. First factor is risk factors which include for example waiting time to receive the products. Second is financial risks which involves credit cards, losing the privacy and purchasers are not be able to return money if they are not satisfied with products. Also, product risks which include for example products are not received or they are receiving fake products or services and the language barrier which means consumers are unable to understand English language. Finally the current infrastructure is not reliable enough to make consumer fully confidant with the security websites and postal system.At the ends of this paper, several implications and recommendations for future research related to online purchase are subsequently discussed
Pages: 1-10 Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia
2015
This study intends to identify factors that may affect consumer behavior in Saudi Arabia while shopping online. Although Saudi Arabia has the largest and fastest growing ICT in the Middle East and the online shopping activities in Saudi are increasing rapidly, it is still lagging behind the global development. The four factors–website design quality, perceived trust, perceived convenience and advertisements & promotions were selected from the available literature. A survey was conducted and questionnaire that includes 25 questions was distributed randomly to a sample of 107 participants in Dammam city (in the Eastern Province of the kingdom). The collected data was analyzed by using SPSS software. The result indicates one hypothesis has been accepted. The findings of the study are analyzed and discussed further at the end of this paper.
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This research covers the main factors that are affecting the decision making of the Lebanese consumer, and his behavior when purchasing a product or a service online. The result asserts that Lebanese consumers have no trust, no confidence in online sites, faces difficulties when encountering website, perceived risk of internet purchase.
Actual Online Shopping Behavior among Jordanian Customers
American Journal of Economics, 2012
Internet technology is becoming increasingly important in our daily life in general and in business world particularly. This increased role of the Internet encourages the researchers to investigate the customer behavior in this emerging market. The aim of this study is to examine the factors that give rise to the formation of the actual online shopping behavior of Jordanian customers. The study analyses the predictor variables of planned behavior among 313 university academic staff selected on the basis of probability sampling. Structural equation modeling (SEM) was used to analyze the causal relationships in accordance with the theory of planned behavior (TPB). The findings depicted that subjective norm and perceived behavioral control to have significant positive effects on intention. Attitude has no direct significant impact on online shopping intention. Online shopping intention also has a positive and significant impact on actual online shopping behavior. The practical implication of the research is discussed.
Factors Affecting Online Shopping Behavior of Consumers
2014
The aim of this research is to find out what factors affect consumers in the context of electronic commerce, also to see the relationship between e-satisfaction and e-loyalty. As Internet has become a channel were online transactions have been done, and this created need for companies to understand how consumers perceive online buying. First thing done in this study was integrating relevant literature, and then testing which variables are affecting consumers' decisions to buy online. Seven hypotheses were formulated regarding to consumers previous experiences with e-commerce.