The Relationship between Experience and Demographic Variables on Concern with Apparel Fit in Online Context (original) (raw)
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The advancement for the internet facilities have encouraged the the proliferation of online shopping especially apparel segments in Malaysia. Apparel are not only for basic neccessity but also as a trendy fashion as well. Meeting an appropriate sizing and comfortable apparel are the most important elements for consideration of purchasing. This study has determined the uncertainty problem on sizing and fit of apparel for Malaysian children from the perceptive of parents or guardians. Girth and length were identified as a good key dimensions measurement. Height and bust and, height and waist were used to measure upper body and lower body respectively. Analysis of variance (ANOVA) has proved that higher income households had greater discrepancies with respect to satisfaction levels items than lower income household. Different apparel sizing system by brands and manufacturers could lead to consumer confusion and dissatisfaction in shopping via online.
Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site
International Journal of Electronic Commerce, 2012
ABSTRACT Lack of direct experiential information is part of the explanation as to why only a small portion of apparel sales are performed online. To alleviate this problem, there are several forms of virtual experience that assist consumers in evaluating apparel online. Particularly significant among such virtual experiences are those facilitated by image interactivity technology (IIT). This paper focuses on one form of IIT, the "virtual try-on" (VTO), and analyzes whether and, if so, how using a virtual 3D model to try on clothes influences cognitive, affective, and conative responses to a retail Web site. Our comparison of personalized VTO with nonpersonalized VTO and mix-and- match technology in a laboratory-controlled environment shows that VTO does not lead to greater influence over consumer responses per se. We underline the utmost importance of model self-congruity and body esteem in increasing the impact of VTO on these responses. Hence, apparel Web sites proposing VTO, as well as companies providing these solutions, should focus on ways to efficiently maximize the perceived resemblance between the consumer and the model. By introducing body-related constructs such as body esteem and perceived model self-congruity, this study augments prior research on IIT by proposing and validating the underlying mechanism by which VTO influences consumer responses. [PUBLICATION ABSTRACT]
Online fashion retailing is a major growth area. Innovative online fit and sizing technologies that facilitate purchase continue to develop and launch, however, problems associated with digital expectations of fit and size in consumer decision-making, remain unresolved. This research focuses on 20 prominent fit and size technologies from a sample of 30, and uses content analysis to examine website design and operation. Content analysis combined with an extended literature review enables the linking of academic theory and practice. The research provides discussion for best-practice utilisation of fit and sizing technology through the Omni-fit model, which accounts for the combination of technological approaches, and the emerging influence of augmented and virtual reality fashion technology. The results include the need for improvements to 3D visualisation, user experience, and online customer relationship management of existing websites, aligned with Omni-channel retailing practice. Keywords: Fit and Sizing Technology, Omni-Channel Retailing, Augmented Reality, Virtual Reality, Fashion marketing