Factors that Motivate the Mobile Phone Users to Switch from 2G to 3G Technologies in Karachi (original) (raw)

Subscribers’ intention towards using 3G mobile services

Journal of Economics and Behavioral Studies, 2011

3G mobile network offers higher data rates than the previous generation networks (1G and 2G). The purpose of this study is to examine the factors influencing subscribers’ intention towards using 3G mobile services with the Technology Acceptance Model (TAM) as the guiding principle. Cross sectional data were collected through a survey and analyzed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires, only 100 were usable. Findings show that Perceived Usefulness, Perceived Ease of Use and Attitude are jointly responsible in determining the subscribers’ intention to use of 3G mobile services. Perceived Usefulness was found as a key factor influences subscribers’ intention to use 3G mobile services. In addition, implications and direction for future research are discussed.

Subscribers' intention towards using 3G mobile services

3G mobile network offers higher data rates than the previous generation networks (1G and 2G). The purpose of this study is to examine the factors influencing subscribers' intention towards using 3G mobile services with the Technology Acceptance Model (TAM) as the guiding principle. Cross sectional data were collected through a survey and analyzed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires, only 100 were usable. Findings show that Perceived Usefulness, Perceived Ease of Use and Attitude are jointly responsible in determining the subscribers' intention to use of 3G mobile services. Perceived Usefulness was found as a key factor influences subscribers' intention to use 3G mobile services. In addition, implications and direction for future research are discussed.

A STUDY OF CONSUMER PERCEPTONS TOWARDS 3G SERVICES IN JALANDHAR

In India, there is cut throat competition among the telecom operators. Every company is trying to seize the maximum market share. Telecom Companies have launched 3G services which is faster than the 2G services. The main objective of the study is to know the consumer perception towards 3G services and to know the factors affecting customers to opt for the 3G operators. The Study has also tried to know the dominant player in telecom sector in Jalandhar City. The study focuses on the identification of the critical factors that influence the consumer purchase decision. Data is collected through convenient sampling technique and proper mix of nominal, interval, ratio and five point Likert scale is used in questionnaire to collect the data. Sample size of 200 respondents has been taken from Jalandhar City. First of all, meaning of 3G services is explicated then dominant player in telecom sector in Jalandhar City is ascertained through descriptive analysis. At last factor analysis is used to bring out the factors which customers feel are the determinants of their purchase decision. The factors include Brand Name & Comfort of Use, Speed & Offers, Value of the Service and Advertising. Factor analysis is used to determine the critical order of significance on 10 weighted factors. So the efforts of Telecom Operators should be focused on four identified factors.

AN EMPIRICAL ANALYSIS OF SUBSCRIBERS INTENTION TOWARDS 3G MOBILES IN COIMBATORE CITY OF TAMILNADU

Indian mobile market is one of the fastest growing markets and is forecasted to reach 868.47 million users by 2013. India has seen rapid increase in the number of players which caused the tariff rates to hit an all time low. This allowed the players to target the low income population thereby increasing the market share. This study focuses on the awareness about 3G technology and usage of 3G mobiles in Coimbatore. 3G mobile network offers higher data rates than the previous generation networks (1G and 2G). The purpose of this study is to examine the subscribers’ intention towards using 3G mobile services in Coimbatore. Hundred 3G mobile users and non users’ data were collected through a survey and analyzed by means of percentage analysis, Garrett ranking and discriminant analysis. Findings show that most of the respondents aware about the 3G technology mobiles and most of them satisfied with the 3G mobile service

19. Factors Affecting 3G Adoption: An Empirical Study

2007

3G opens up doors for high-speed transfer of both voice and data. However, the actual adoption rate of 3G has remained below expectations. Thus, it is important to understand the interplay of actors involved in the adoption process of this technology. Prior research suggests that external variables like convenience, self efficacy, service quality and variety of service, perceived value and price are significant factors in the adoption of a technology. In this study, we examine the impact of these factors on user adoption of 3G. The study found that 1) price, convenience and service quality are all significant predictors of perceived value 2) the relationship between variety of service and perceived value is mediated by convenience and 3) perceived value has a strong relationship with purchase intention. The study adds to the adoption literature and lends support to Zeithaml (1988)'s value dimensions. Consideration of the factors identified should lead to more successful adoption of 3G.

Switching intentions in Telecom industry: a case of University students in Bahawalpur

Consumers are the valuable assets of the organization as they are the ultimate destination of any product or services since they are the ultimate users of the any product or services thus the success of any organization depends upon the satisfaction of the customers, if not they will switch to other brands. The present paper attempt to study the consumer switching intentions in the telecommunication industry. The research aimed to find the reasons behind the customer switching behavior in cellular services sector of Pakistan. To conduct the research, we surveyed 170 respondents across the different departments in the ISLAMIA UNIVERSITY BAHAWALPUR. The survey was based on the self administered questionnaire. Respondents were selected on the random basis. After examining the collected 356 results, we inferred that the customer switching intentions mainly dependent on the price, core service failure and then the customer satisfaction. This research also confirms the negative effect of trust on switching .intentions .Trust can increase the loyalty of customer which decreases the intentions of consumers to switch. Using regression it is concluded that proposed variables have a significant relationship with the switching. Companies should focus on these factors to retain their customers and make them loyal enough that they could have a long retention period with the company. Keywords: customer switching behavior in cellular industry, customer loyalty, Brand commitment Completely, Pakistan"s Cellphone industry experienced tough budgetary

University Students' Perception on the Impact of 3G Mobile Broadband in Pakistan - A Survey

Recently, the 3G mobile broadband has been introduced in Pakistan. There has been a lot of hype and urge among the youth, especially university students regarding the usefulness of 3G mobile broadband. This study explores the perception of university in students in Pakistan regarding the impact of 3G mobile broadband. The study concluded that most students believed that the introduction of 3G has had a positive impact on the business economy as well as improved the use of technology in education. It was also revealed that overall it improves the way how people communicate.

Third generation (3G) mobile service acceptance: Evidence from Malaysia

AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2012

This paper aims to examine the factors affecting subscribers' intention towards using third generation (3G) mobile service. Cross sectional data were collected from 100 respondents through a survey. Data were then analyzed by means of multiple regression analysis. The findings verified the research hypotheses, and confirmed that perceived usefulness, perceived ease of use and attitude are jointly responsible in determining the subscribers' intention to use 3G mobile service. Perceived usefulness was found as a key factor that influences subscribers' intention to use 3G mobile services. This study was conducted only in Malaysia and does not cover other countries. The findings are only applicable in Malaysia and cannot be generalized for the other countries. Consideration of the factors identified should lead to more successful adoption of 3G. The study implies that the 3G mobile telecommunication companies need to lift consumers' intention to adopt 3G mobile services. Users' of 3G mobile services need to be provided with more diverse and entertaining ways of communicating, which are at the same time easily accessible and convenient to use. This paper enhances understanding of user acceptance of 3G mobile communication services.