Innovation through Corporate Social Responsibility (original) (raw)
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2010
Although ideas and discussions about the social responsibility of business have a long history, the debate over what is known under the label ofCSR (corporate social responsibility) has only escalated worldwide in the last decade. This thesis describes the rise of CSR in Europe by exploring how and why the use of management rhetoric has acted as important means of gaining business acceptance. Arguably, Europe is the most vibrant region for CSR development, and the idea has been embraced by the European Union and national governments for strategic reasons. Forward-looking companies have started to discover CSR as an opportunity for innovation, growth, sustainability and competitiveness. Consequently, the acceptance and adoption of CSR has also initiated organisational change. CSR is of particular relevance for strategic management and corporate marketing/communications, which has been documented in the growing influence it has gained in the management and marketing discipline. The thesis provides more understanding of HANIEL-Seminar "Marketing and Innovation Management" at the Humboldt
Growth and Development of CSR – Corporate Social Responsibility in Europe
International Journal of Scientific Research and Management (IJSRM), 2017
This research paper traces the historical evolution of the concept of CSR – Corporate Social Responsibility in the European perspectives. The duration covered under this research work comprises of a period of seventeen years, starting from 1990 to 2007. It chronologically highlights the growth and development that had taken place in different parts of Europe in the areas of CSR. The timeline of this research illustrates Europe's pioneering role in the European CSR movement and strategy, from the European Business Declaration against Social Exclusion in the 1990s until the year 2007, the formation and development of the European Alliance for CSR
Is CSR embedded in the system of corporate innovation objectives? Evidence from Poland
2015
IntroductionGrowing global acceptance of the sustainable development (SD) and corporate social responsibility (CSR) ideas results in modifications in corporate and business strategies. Engagement in SD/CSR activities affects also firms' innovation strategies. Many scholars argue that the environmental and social challenges offer new opportunities for innovative firms, and that innovation is one of the important means by which firms can achieve both competitive advantage (necessary to achieve firms' strategic objectives) and sustainable growth. However, other studies on SD/CSR policies provide evidence that many firms approach the sustainability with unclear strategies, and implement CSR activities if it results in higher profitability and improved reputation.Poland is still ranked low (25th) among EU member states in terms of propensity to innovate and belongs to the group of the moderate innovators with a below average innovation performance [IUS 2014]. Moreover, the result...
Corporate Social Responsibility as Innovation: Recent Developments in Lithuania
The research is focused on the nexus between corporate social responsibility (CSR) and innovation. Scientific literature analysis, systematization and case study methods were applied. Aiming to clarify the interconnectivity of key terms and perspectives i.e., the nexus between CSR and innovation, the research is providing an overview of core issues and definitions in scientific discourse and practice. Based on that recent developments in Lithuania are analyzed from the systemic point of view taking into account the general innovation policy and CSR-driven initiatives. Research results show, that CSR-driven innovation from organized and systemic perspective are considered being at their initial phase throughout the country as in most cases companies lack systemic approach towards CSR. Therefore CSR might be considered as innovation in Lithuania, however further developments are essential.
Corporate Social Responsibility across Europe: A Good example from the Nordic Countries?
2011
Corporate Social Responsibility (CSR) gains special relevance during last years, due to the modification of the international framework that business must deal with. It is considered as a particular business attitude, but from the European Union CSR is presented as an opportunity for businesses competitiveness at the same time they contribute to sustainable development, so they try to create a European reference framework. In this article we will analyze the situation of CSR in several European countries, not only from the point of view of business behaviour, but including the possible strategies and regulatory or guidance public frameworks of the countries considered, and we will wonder about the convenience or not of the existence of these common frameworks. We will review the different initiatives being developed at international level, paying special attention to actions by Northern European countries, which are obtaining very positive results, although still limited.
Technium Business and Management
On the path to industrialization, companies sought to create value for customers, shareholders, and owners. The relentless pursuit of profitability violated the rights of some community members and provoked several protests against the violation of human rights and negligence of environmental issues. Companies first understood these problems and accepted the demands of stakeholders. However, following the closure of many businesses that were not socially responsible, companies decided to apply general principles to create a good social image. Therefore, they stopped the protests against them by preventing the emergence of social problems and severe consequences of companies' actions towards society and nature. These events led to the introduction of the concept of corporate social responsibility (CSR). Accordingly, companies attempted to take action and create a good social image of themselves by spending some money before being obliged by the law and society to deal with the ne...
Areas of Interest for CSR – The Case of Enterprises Present in Romania
Procedia Economics and Finance, 2015
The current paper presents the results of an ongoing research project, aimed at analyzing the situation of companies present in Romania in terms of corporate social responsibility (CSR) and sustainable development (SD). Acknowledging the fact that local and multinational companies, on one hand, state-owned and private-owned, on the other hand, approach CSR and SD in significantly different manners, the study was designed to outline these differences. The research methodology is a qualitative type, relying on sociological enquiry (as method) and open interview (as technique). Results show that all three companies included in the study are engaged in CSR actions, but differences reside mainly in the industry specificity and the level of knowledge about CSR and SD at management level. Results can be used by the organizations included in the study in order to develop an integrated approach towards CSR and to fit into the general SD flow present in all industries nowadays.