A content analytic technique for measuring the sexiness of women's business attire in media presentations (original) (raw)

Communication Research Reports, 1995

Sylvia White

Abstract

... Past research in this area (eg, Abbey et al. 1987, Cahoon & Edmonds 1989, Williamson & Hewitt 1986) has made no attempt to objectively define sexy attire. Researchers have apparently relied on "instinct" to determine sexiness. ...

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